When it comes to investing in the stock market, one of the very first steps is deciding on a brokerage. This is the firm that you will work with in order to place trades. It is often a frustrating experience, especially when you find out that there are dozens to choose from.
Robinhood and eTrade are two of the most popular online brokerage services available today. While both offer high-quality, cost-effective ways for investors to access the public markets, they do have some big differences.
In this article, we are going to break down the important features, fees, pros, and cons of both platforms to help you decide which brokerage service is the perfect fit.
|Minimum Account Balance||$0||$0|
|Commissions||$0 (All)||$0 (Stocks & ETFs)|
|Options Commissions||$0||$0.50 To $0.65 Per Contract|
|Assets||Stocks, ETFs, Options, Crypto||Stocks, ETFs, Options, Bonds, Mutual Fund, Fixed Income, Futures|
|Customer Service||Limited||24/7 Phone Support|
|Online Savings Account||Yes||Yes|
|Best For||Complete Beginners||Intermediate/Advanced Traders|
By breaking down the barriers to entry for investors big and small, Robinhood’s mission is to revolutionize the way the world invests. By making their IOS app beginner-friendly, understandable, and digestible all in a low-cost way, Robinhood is striving to achieve the most efficient way for its clients to access the public market.
Robinhood allows its clients to invest in stocks, ETFs, options, and cryptocurrency through its trading platform. It is designed from the ground up to be the most beginner friendly app available.
When it comes to choosing an online broker, making sure the features align with your financial goals is crucial. Lets break down some of Robinhood's most notable features and what makes them so great.
Robinhood offers zero-commission on all stocks, ETF, option, and cryptocurrency transactions. Commissions are the payment that is required to make a trade. For example, if you were to buy a stock for $100, and the online broker you are executing your trade through has a $5 commission policy, the cost to make that trade would be $105. Lucky for you, Robinhood has waived this fee all together! This makes it a great choice for investors looking to invest in a low-cost way.
Have you ever wanted to buy a share of a company but did not have the required capital to do so? Robinhood solves this problem with its new fractional share initiative. By allowing clients to buy partial shares of companies, even the companies with high share prices (i.e. Google and Amazon) become a reasonable option to invest in. This feature also encourages diversification as you no longer need to buy full shares which often decreases diversification potential in smaller accounts. You can now invest in dozens of companies with as little as $1!
This feature is being rolled out to a few users at a time. Right now, there is a long wait list of over 100,000. With this feature, you will be able to buy shares of stocks and ETFs in $1 increments. This will also allow you to automatically reinvest your dividends to earn compound interest.
Robinhood is also rolling out an online savings account for your uninvested cash. Just like with fractional shares, there is a long waiting list for this feature.
As a result, investors may not feel as rushed to jump in on an opportunity knowing that their uninvested cash is still accruing interest payments. “Patience is a virtue” holds especially when investing. You can signup for this feature on Robinhood's website here, and join the waitlist.
Robinhood Gold members receive the same benefits as a normal Robinhood account with the addition of high-quality research reports and margin trading. This comes with a monthly subscription starting at $5. The more money you borrow, the more you pay in interest.
Important documents and tax forms associated with Robinhood accounts can be found directly on their website and app. This easily accessible way of accessing important files continues to demonstrate Robinhood’s ability to make things easy for their clients.
Robinhood’s referral program works like this!
If you sign up with a friend’s referral code you both receive a stock worth anywhere from $2.50 to $200.
Receiving a free stock is a great way to get your feet wet in the world of investments and start learning about the company that Robinhood grants you!
You can also refer friends with a provided referral code, so you and your friends continue to receive free stocks. The limit is $500 annually for an individual brokerage account’s referral code.
Robinhood allows its clients to link their bank account apps to their mobile application and transfer money directly from a bank account. The same goes for withdrawals back into the bank account.
The maximum withdrawal into a brokerage account is $50,000 per business day, just something to keep in mind if you are interested in depositing $50,000 + in a single day into the account.
They also give you free instant access up to $1,000 so you can begin investing before your deposit settles!
Robinhood’s application has received several awards, the most notable being the Google Play’s Best App of 2015. The easy-to-use, beginner-friendly, sleek and clean application allows clients to navigate easily through different facets of the app and execute on the trades they want to take with ease.
Coming from personal experience I have tried multiple online brokers and their apps, and while some come close, none are quite as easy to traverse than Robinhood's. It is what has made the app so successful and another reason why newcomers to the financial markets may feel more comfortable on Robinhood due to its emphasis on keeping things basic.
If Robinhood was to lack in any specific category compared to its competitors, it is this one. Most questions are answered through its extensive FAQ page, but the customer support line operates mostly through message interactions.
The Robinhood Gold tier can be purchased for a fee of $5 per month. If you are interested in accessing research and margin, it may be a great option for you. The more you borrow, the higher the monthly fee.
Margin is available only with Robinhood Gold and can be accessed with a 5% annualized interest fee. Interest expenses are billed at the end of every month and found in the Gold Billing section of the Account Overview section
eTrade’s mission is simple. To increase and enhance the financial independence of traders and investors through their highly technical and powerful digital services and personal guidance.
eTrade offers its clients the ability to trade in the public market, investment research, trading strategies, and several other important features all while keeping costs low.
This is one of the longest standing and most trusted brokerage accounts out there.
eTrade offers no commission for the trading of stocks and ETFs. This means you can buy and sell the 1000's of securities that eTrade offers all with no extra cost! For options and futures contracts, however, small fees will apply. These will be covered later.
Mutual funds are baskets of investments chosen and managed by professionals in the investment management industry.
eTrade offers access to 9,000+ mutual funds and 4,400 of them offer no-transaction-fees. A mutual fund is a great way to have a professionally managed, diversified, and flexible security in your portfolio.
A bond is essentially a loan to a legal entity or to the government that bears interest (income). eTrade offers commission-free purchases of US-Treasury debt and new issue bond trades.
Like mutual funds, bonds can be a great way to diversify your portfolio if you are interested in a lower beta (lower risk) more income generative security to invest in, and eTrade offers many with zero-commission.
eTrade also offers CDs (certificate of deposit) and other fixed income investments.
No monthly fees or minimum balances. Just a high-yielding savings account. Note that this yield is substantially lower than Robinhood’s.
eTrade’s Core Portfolios allows clients to access a diversified portfolio monitored and managed for a 0.30% advisory fee.
The portfolio is constructed based on the individual investor’s risk tolerance, time horizon, and investment goals. Simply fill out a questionnaire with important information regarding these
eTrade offers this tax-deductible retirement account for clients to increase the potential for income longevity and help clients retain their principal income levels.
The Roth IRA retirement account that eTrade offers allows clients to have tax-free growth potential by setting up annual contributions that can be withdrawn at age 59 ½.
24/7 customer support through 800 number that can be found on its website.
This innovative platform is full of technical trading indicators and easy-to-use tools to increase a trader’s ability to effectively execute orders and profit. Power eTrade has 100+ technical indicators along with 30+ drawing tools that you can utilize to enhance your gain potentials. Technical indicators are great at determining short term stock movements! You can learn more about technical analysis here!
One of the best ways of practicing trading and investing without taking the unnecessary risk of losing your hard earned money is through paper trading! And lucky for you, eTrade offers paper trading through its Power eTrade online platform. Here, you can do your own technical analysis, test strategies, and ultimately learn how to enhance your gains without any risk. As the saying goes, practice does make perfect!
Beyond learning from Paper Trading on eTrade's Power eTrade platform, the online broker also offers educational resources so you can become a better investor. Simply navigate to eTrade's website, find the "Knowledge" section, and start learning! From portfolio allocation techniques, to trading strategies, to the golden rules of investing, eTrade commitment to your financial success is only amplified given the fantastic educational resources the online broker offers. And to make it even better, all of this can be accessed free of cost with no eTrade account needed!
While contract pricing is low, a 65-cent fee still applies if a client decides to buy an options contract. If you meet a certain volume, that fee is dropped to $0.50 per contract. Options can be complicated, especially for newcomers to the financial markets, so here is a little about the complex derivative.
Options give you the right but not the obligation to buy or sell a security at a certain price. There are two types of options that you can trade, calls and puts. By buying a call, you are betting on the price a security increasing in value. Therefore, people who are bullish on a certain stock and believe highly in its future prospects may find options to be a great choice. This is because the return potential for options is higher than outright buying a stock.
A $1.50 futures contract fee applies for those looking to get involved in the futures markets. $1.50 may not seem like a lot, but remember that small fees can add up. If your position size is small, this fee may have a large effect on your overall returns! This is where you need to keep everything in context and figure out if the fee is too much of a burden for your personal financial situation.
In this automated portfolio for clients, a 0.30% annual fee will apply for the robo-advising aspect of the portfolio. There is also a $500 account minimum on this type of eTrade portfolio.
Both Robinhood and eTrade offer high-quality, low-cost services to their clients. If you are a complete beginner, Robinhood may be a better option due to the simplicity of its app and the services offered. Robinhood is designed from the ground up to be the simplest trading app out there.
In terms of the investments that are available, eTrade has a wider variety including bonds, fixed income assets, futures and mutual funds. With Robinhood, you will only find stocks, ETFs, options and crypto.
Options traders may lean towards Robinhood since they do not charge any trading commissions. eTrade charges $0.50 to $0.65 per options contract. That being said, you will find more in depth trading tools and research tools with eTrade. They also offer a wider variety of account types. With Robinhood, they only offer a taxable account and a margin account. There are no retirement accounts.
In terms of the online savings account, Robinhood has a significantly better yield. Lastly, Robinhood offers a free stock to all new users worth up to $200 and eTrade does not offer this. They may offer a deposit bonus, but this is often for those who transfer or deposit thousands of dollars.