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Written by Ed Canty, CFP® on December 21, 2021
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Betterment Premium Review 2023: Best Investment Advisor?

Betterment is a revolutionary investing platform that uses technology and algorithms to manage money for clients. As a result, this platform has been extremely disruptive to the financial advisory industry.

The Betterment Premium plan gives users unlimited access to a team of CFP® professionals.

Betterment charges an annual management fee of 0.25% for the basic plan and 0.40% for Premium. While Betterment has no minimum account balance requirement, you must have a minimum of $100,000 invested with Betterment in order to be eligible for Betterment Premium.

Check out our full Betterment Review for a comprehensive review of the platform as a whole.

If you invest $100,000 with Betterment and opt for the Premium plan, you will be paying $400 a year for the management of your money and unlimited access to CFP® professionals.

For high net worth investors, it gets even better.

The annual fee for Betterment Premium is 0.40% per year on the first $2 million. Any funds above $2 million have a 0.30% annual fee. Betterment has ballooned in popularity by offering relatively inexpensive investment management.

So, how does Betterment Premium compare to a traditional financial advisor?

  • Pricing
  • Customer Service
  • Personal Attention
  • Portfolio Mix
  • Account Types
  • Minimum Investment
  • Tax Loss Harvesting


Betterment Premium is available for a 0.40% annual asset management fee. The industry average fee is 1%. This allows you to keep more of your money invested.

While these fees do not sound like a lot, the compounded fee is often staggering. Over time the savings on fees could add up over many years. That being said, Betterment Premium is likely much cheaper than an in person financial advisor.

The Betterment service also comes with the advantage of saving on taxes due to Betterment’s tax-loss harvesting feature.

Betterment is designed for investors looking for a moderate level of advice from CFP® professionals, but not a very detailed and personalized financial plan. This service is for people who have questions here and there regarding their finances.


  • Unlimited access to a team of CFP® professionals
  • Tax loss harvesting
  • Custom built portfolios
  • Fully automated investing
  • Advice on accounts outside of Betterment


  • High minimum of $100,000
  • Asset management fee of 0.40%
  • Only stocks and bonds

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Betterment Premium At a Glance:

Account Types: Individual, Joint, Traditional IRA, Roth IRA, SEP IRA, Trust Accounts

Fees: Premium 0.40% on first $2 million, 0.30% on assets above $2 million

Minimums: $100,000 for Betterment Premium ($0 for Betterment Digital)

Investments: Investors can choose from a variety of pre-built portfolios created with ETFs (exchange-traded funds) based on modern portfolio theory (MPT).

Top Features: Access to a team of CFP® professionals, tax-loss harvesting, automatic rebalancing, high-yield savings account, easy to use interface.

Betterment Premium Overview

Access to CFP® Professionals

As a Betterment Premium user, you will be able to take advantage of all of the features offered to Betterment Digital users. On top of that, you will have unlimited access to a team of CFP® professionals.

These are financial advisors who have experience and education in the fields of investments, taxes, retirement planning, estate planning, and insurance. Each CFP® professional has a fiduciary duty to legally act in the client's best interest at all times.

To explain this simply, these financial professionals are not earning any kind of commission from your investments or their recommendations to you.

A fiduciary offers unbiased advice. Not all financial advisors carry this fiduciary duty as it is not always required. Typically, a traditional financial advisor is earning a commission off the financial products they are recommending to you. The question being, are they acting in your best interest or theirs?

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Advice on Outside Investments

Investors using the Betterment Premium plan can also get in-depth advice about any investments held outside of Betterment.

You may have other investment accounts or retirement accounts such as a 401(k) with your employer for example. Betterment advisors will guide you through any questions you have on these outside investments such as the fees you're paying and your current asset allocation.

This is a helpful feature for users looking to get holistic advice from professionals that encompasses your entire financial landscape.

Ask a Variety of Financial Questions

Betterment offers financial professionals at your call for any of your financial questions. From saving for college to paying off debt, a Betterment advisor will be able to answer a variety of questions.

Some common questions include:

  • Am I prioritizing my saving and investment options based on my goals?
  • Am I saving enough for retirement?
  • Are my investments being coordinated with my tax situation?
  • Should I invest or pay off my mortgage?
  • Is my 401(k) allocated to the appropriate risk based on my goals?

Betterment Premium Fees

Betterment Premium: Annual fee of 0.40% on assets under management up to $2 million. Amounts over $2 million will be charged a 0.30% management fee.

Betterment Digital: 0.25% annual management fee (0.15% on assets over $2 million), but no access to financial advisors.

What is the difference Between Betterment Premium and a Traditional Financial Advisor?

Most investors thinking about using the Betterment Premium plan will naturally compare the level of service against a traditional investment advisor or financial planner.

There are a few key differences and similarities between what Betterment has to offer and the service you receive with most traditional financial advisors. Let's discuss some of those differences and similarities now.

1. Minimum account balance.

The Betterment Premium plan has a minimum account balance of $100,000 to invest. For some investors, this may seem like a large amount of money. The truth is for many financial advisors out there this may not be enough money to do business with them.

There are financial advisors that will only work with clients with assets of $500,000 to $1 million or even tens of millions of dollars. This may seem excessive, but to get "top quality" personalized investment advice and financial planning it will often cost thousands of dollars.

Keep in mind, most advisors won’t even begin discussions until they know you have a large chunk of change to invest. For this reason, Betterment’s $100,000 minimum is actually very reasonable compared to traditional minimums for financial advisors.

For example, the Vanguard Fund company gives you access to CFP® professionals once your account balance hits $500,000.

We encourage you to compare Betterment Premium with a traditional financial advisor. Compare the asset management fee to what Betterment charges, assuming they will take you on as a client.

Keep in mind, unless this financial advisor has a fiduciary responsibility they are likely earning a commission on what they are having you invest in. If you are looking for truly unbiased financial advice, look for a fee-only financial advisor.

2. Portfolios and investment strategy.

Similar to most traditional investment advisors, Betterment builds and offers model portfolios for its users. This means they prebuild portfolios of stock and bond ETFs, then they match these prebuilt portfolios with a user based on time horizon, risk tolerance, and investment objective.

By doing this, they avoid having to create completely new portfolios for each new client they land. They can build templates of portfolios and match them with a client based on the above factors. This is one of the primary reasons why Betterment fees are among the lowest in the industry.

Betterment’s investment style is mostly passive and long-term oriented. They do offer options such as the Goldman Sachs Smart Beta portfolio where the goal is to beat the market over the long term. But for the most part, Betterment has a buy-and-hold thesis for most of the portfolios. This is where a traditional investment advisor may have a completely different approach.

There are many different types of advisors and investment styles out there. If you are looking for active management with the goal of beating the market, there are many traditional investment advisors that offer this type of service.

It is important to remember that an active investing approach, like a mutual fund or hedge fund, will result in higher fees and commission costs. Keep in mind, most of these professional stock pickers fail to beat the market. In a recent report from Standard & Poor's, they found that roughly 1 in 20 actively managed domestic funds beat index funds.

3. Investment fees.

Betterment has very low fees compared to the industry average. As mentioned above, Betterment Digital has an annual asset management fee of 0.25%. Betterment Premium has an annual asset management fee of 0.40% and this fee drops down to 0.30% after $2 million invested. Let's see how these fees compare to traditional investment options.

The industry average for most investment advisors is 1%. All investment advisors can charge different fees and offer different types of service for the fees they charge. There are a wide variety of services offered by investment advisors. Based on the industry average, Betterment charges less than half as an annual asset management fee.

4. Investment account types.

Betterment offers a variety of different account types. For more advanced investors, you may want specific or additional account types outside of what is offered by Betterment. You may need to work with an investment advisor to invest using other types of funds for example the solo 401(k) or setting up a Simple IRA, minor accounts, or college savings plans. Here are the different account types offered by Betterment:

  • Individual
  • Joint
  • Traditional IRA
  • Roth IRA
  • Trust Accounts

5. Financial Planning vs Investment Management

One key aspect to consider when comparing a traditional advisor to the Betterment Premium service is the type of service offered by the advisor.

The term financial advisor has many different meanings and encompasses a wide variety of services.

A financial advisor may be a CFP® professional who does much more than provide investment advice.

They may do your taxes or help you plan for your estate or help you analyze your insurance needs as well. There are also financial advisors who strictly manage your investments and will not advise you on any other financial decisions.

financial advisors betterment

The Betterment Premium plan gives you unlimited access to CFP® professionals who will help you make decisions involving your financial life.

Pair this with investment management and Betterment has a very powerful and competitive service. This may be a higher level of service than a traditional investment advisor who strictly manages your investments may offer.

It is important to know the services offered when you are looking at working with a financial advisor.

Do they offer tax preparation or planning?

Will they help you plan for your retirement?

This is where the key difference between investment management and wealth management comes into play. Wealth management involves holistic financial planning taking every variable of your financial landscape into account rather than just your investment portfolio.

The Case For A Traditional Financial Advisor

In most cases, a traditional financial advisor will work best for someone looking for more comprehensive services and a customized financial plan.


Traditional financial advisors may also offer a variety of different investment strategies such as active portfolio management or alternative investments. There are countless different investment strategies available to high-net-worth investors. Betterment offers passive portfolio management using a long-term investment approach.


If you need more comprehensive tax planning and income tax preparation, then a traditional financial advisor may be a better choice. Betterment offers tax lost harvesting with your investment accounts, but no additional guidance or planning.

Estate Planning

If you need estate planning and more sophisticated planning for protecting your assets and directing them in your passing then a traditional financial advisor may be a better option. A traditional advisor will be able to work with you and an attorney to build a comprehensive estate plan.


Some financial advisors will be able to help you make insurance decisions. From life insurance to disability insurance, traditional financial advisors will be able to help you make a decision. Though, Betterment's team should be able to steer you in the right direction as well.

Retirement Planning

If you need more comprehensive retirement planning then you may want to seek a traditional financial advisor. A traditional advisor will get into the details and calculations to show you the hard numbers on your retirement plan. Betterment offers sophisticated tools, but for some investors, they may need more than a phone call and discussion about their retirement plan.

The Case For Betterment Premium

In most cases, Betterment will work best for fee-sensitive investors. Betterment Premium is available for a 0.40% annual asset management fee. The industry average fee is 1%. This allows you to keep more of your money invested.

While these fees do not sound like a lot, the compounded fee is often staggering. Over time the savings on fees could add up over many years.

The Betterment service also comes with the advantage of saving on taxes due to Betterment’s tax-loss harvesting feature.

Betterment is designed for investors looking for a moderate level of advice from CFP® professionals, but not a very detailed and personalized financial plan. This service is for people who have questions here and there regarding their finances.

Article written by Ed Canty, CFP®
Ed is a CERTIFIED FINANCIAL PLANNER™. At his day job, Ed helps clients plan for retirement, manage their investments, and navigate their tax situation. In his free time, Ed enjoys golfing, traveling, fishing, and wrenching on his old car.

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