Written by Edward Canty on January 19, 2020
FTC Disclosure

Betterment vs Wealthfront vs Personal Capital 2020: Best Robo-Advisor?

Betterment vs Wealthfront vs Personal Capital: Best Roboadvisor?

Over recent years, the rise of the roboadvisor has taken the money management industry by storm. In the past, it was common to pay a financial advisor 1% or more per year to manage your money. Now, these low cost alternatives are truly disrupting the industry!

Three of the most popular platforms are Betterment, Personal Capital, and Wealthfront.

All these roboadvisors offer a similar service, but with slightly different features and design. In this review, we will help you decide which platform may be a good fit for you!

FeatureBettermentWealthfrontPersonal Capital
Top FeaturesHuman Financial Planners, Smart Technology, Goal-Based Investment portfolios, Tax Loss Harvesting, Savings AccountDigital Only Financial Planning, Tax-loss harvesting, Retirement tools, College savings planner, Savings AccountHuman Financial Planners, tax-loss harvesting, saving and spending tracker, retirement planner, customized investment management
Account MinimumNo Account Minimum$500 MinimumFree Access to Financial Planning tools, $100,000 minimum for investment management
FeesDigital 0.25% Premium 0.40% - on first $2 million, Reduced Fees above $2 million AUM0.25% asset management feeFirst $1 million: 0.89% $1 million - $3 million: 0.79% $3 million - $5 million: 0.69% $5 million - $10 million: 0.59% $10 million and up: 0.49%
InvestmentsBetterment: Invest using Low-Cost Commission Free ETFs. Betterment will suggest a portfolio geared towards your goals. Socially Conscious Portfolios Over $100,000 invested you can gain access to Betterment’s Flexible Portfolios - allowing you to manipulate allocations to specific fundsWealthfront: Invest using exchange traded funds (ETFs) across 11 different asset classes. Chief Investment Officer Burton Malkiel is well known in the investment community and for his book “A Random Walk Down Wall Street” Investors with over $100,000 invested in taxable accounts can gain access to Wealthfront’s Risk Parity fund. This fund aims for higher risk-adjusted returns.Personal Capital: $100k to $200k – You will be invested in a portfolio of ETFs, designed to be tax efficient. Smart-beta strategy. $200k to $1 Million – All benefits above, including the functionality of customizing your portfolio with ETFs and individual stocks. $1 Million and Up – Everything above, plus the ability to invest in individual bonds.
Best ForGoal-based investors who would like investment management and access to a financial advisorThe investor who is comfortable with financial decisions, but needs help managing investments.Higher net worth investors who would like access to a financial advisor along with more customized investment management

Best Platform for Beginners: Betterment

Betterment is the clear top pick for beginning investors. It offers an intuitive design and platform that is not intimidating to first-time users or rookie investors and accounts can be opened with no initial minimum deposit. Betterment also automates the process of building an account by monitoring your spending and only investing what you can afford to have in the market.

Click Here to Get Started with Betterment!

Best Platform for High Net Worth Individuals: Personal Capital

Of the platforms described in this post, Personal Capital is the clear choice for higher net worth investors. Personal Capital offers its investors with more than $200,000 a pair of dedicated financial advisors who will help them navigate the ups and downs of the markets. For investors seeking consistent, risk-adjusted returns without the stress of picking individual stocks and constantly managing trades, Personal Capital stands out.

Click Here to Get Started with Personal Capital!

Betterment Review

Betterment has developed what it touts as the premier roboadvisor service for beginners looking to invest in the stock markets with minimal hassle or effort.

There are no account minimums and fees start at just 0.25% for the basic Betterment Digital Service.

Betterment also offers a strong suite of financial tools that allow you to see a birds-eye view of your assets. For higher net-worth investors, Betterment offers more personalized investment services with an account minimum of $100,000.

Here's our full review of Betterment.

Betterment review

Betterment Investment Strategy

Betterment invests in ETFs that track 12 different asset classes.

Investors have the flexibility to manage how much of their money is invested in each ETF and can also set their investments based on their own risk tolerance and investment goals.

Betterment also offers Socially Responsible Investment classes. The service also rebalances investors’ portfolios to account for inflows and outflows due to dividends, withdrawals, and deposits.

Want to find the best robo-advisor for you?

We put together a free comparison table that analyzes all of the top robo-advisors available today.
This guide will help you compare the features and benefits of each side by side.
Get The Guide

Betterment Top Features

Betterment has added many exciting features under the hood in addition to its investment services that make it a standout platform for investors of all ages. A list of the top features is broken down below:

  •  Human Financial Planners: If you are in the Betterment Premium tier you will have access to a team of dedicated financial planners who will assist you with any of your financial planning questions. 
  • Cash Reserve Savings: Betterment allows investors to park excess savings in a Betterment Cash Reserve savings account that earns interest at rates above most banks and zero minimums or fees. Click here to check out Betterment Cash Reserve Savings latest yield.
  •  Two-Way Sweep: Investors who link their checking accounts to their Betterment account can opt into the Two-Way Sweep program. Betterment will monitor the users checking and savings accounts and move money back and forth to the market based on its cash analysis of spending patterns.
  • RetireGuide: Betterment allows users to link all of their accounts, including 401(k)s and Roth IRAs. The platform then offers guidance for retirement planning. 

Click Here to Get Started with Betterment!

Betterment cash reserve is a useful feature when trying to reach your savings goals. Betterment offers a combination of useful features with the smart saver platform.

Betterment Fees

Betterment charges a 0.25% management fee for its basic Betterment Digital accounts and a 0.40% fee for its Betterment Premium service.

Digital: 0.25% annual management fee, access to digital financial planning tools and investment management. 

Premium: 0.40% annual management fee, access to a team of human financial advisors who will assist you with any of your questions. It also includes investment management and more customization of your portfolio if over $100,000. 

Betterment Pros

Betterment is a set-it-and-forget-it investing platform that allows users to take a very hands-off approach to money management.

It offers a mix of asset classes, automatic rebalancing, tax-loss harvesting, all with minimal fees and no account minimums. For young investors just entering the market, this is a huge pro.

Click Here to Get Started with Betterment!

Betterment Cons

There are very few negatives when it comes to using Betterment, however, accessing and withdrawing capital in a pinch is difficult. This is something to keep in mind when beginning an initial investment with the company.

When you need cash out of Betterment Cash Reserve it can take a few days to make the transfer. 

Personal Capital Review

Personal Capital is not for the average investor, requiring a minimum of $100,000 as an initial deposit.

For investors with that much capital to put to work, the service offers personalized investment management. Personal Capital is geared towards wealthier clients who wish to grow their net worth with a hands-off approach.

Personal Capital

Personal Capital Investment Strategy

For individuals with $100,000 to $200,000, Personal Capital invests in a portfolio of ETFs.

At the $200,000 to $1,000,000 level, the ability to invest in individual stocks is added, while the ability to invest in individual bonds is unlocked for accounts over $1 million.

Invest more than $200,000 and you will receive a dedicated financial advisor.

Click Here to Get Started with Personal Capital!

Personal Capital Top Features

Personal Capital focuses on the ability of high net-worth investors to receive a personalized investment strategy, growing their wealth without taking outsized risks or obsessing over day-to-day management of their portfolios. 

The fees are much lower than what a professional advisor would charge. For those without $100,000 to invest, Personal Capital does offer a host of tools to monitor cash flow and plan for the future.

  • Human Financial Planners
  • Tax Loss Harvesting
  • Free Financial Planning Tools
  • Personal Capital Cash

Personal Capital Dashboard and user interface

Personal Capital Fees

The fees are based on the total value of an investment account:

  •       First $1 million – 0.89%
  •       Up to $3 million – 0.79%
  •       Up to $5 million – 0.69%
  •       Up to $10 million – 0.59%
  •       Over $10 million – 0.49%

Personal Capital Pros

Personal Capital offers wealthier investors the best of both worlds when it comes to roboadvisors – minimal hassle but a human touch. Most roboadvisors do not include human advisors as a part of their service.

Offering personal financial advisors is an area where Personal Capital shines.

Click Here to Get Started with Personal Capital!

Personal Capital Cons

The fees charged by Personal Capital are significantly lower than an individual advisor would charge, but are also much higher than the other roboadvisors.

Investors who fall below the $200,000 threshold can find similar access to personal advisors on Betterment with lower fees.

Wealthfront Review

Wealthfront attempts to appeal to investors of all kinds, offering a little bit of everything with an automated investment strategy backed up by plenty of extra services like college savings accounts and financial planning.

To get the most out of Wealthfront’s offerings, investors will have to maintain a higher balance. Led by heavy hitters in the investing industry like Burton Malkiel, Wealthfront is a serious investment vehicle with none of the hassle and stress.

The minimum investment is $500, while Betterment has a minimum investment of $0.

Sign up with Wealthfront + Get $5,000 Managed for Free!

Wealthfront review

Wealthfront Investment Strategy

Wealthfront invests in ETFs that cover 11 different asset classes, with a portfolio typically invested in six to eight of those classes. Assets are allocated to different ETFs based on a preliminary questionnaire that determines the risk tolerance of each investor.

Wealthfront offers a standout feature for larger accounts, allowing their funds to be allocated to individual stocks that make up each ETF. This approach offers strategies that can take advantage of tax savings for investors.

Wealthfront Top Features

Wealthfront offers a more robust suite of tools that help it stand out as a top choice for more sophisticated investors. The investments can be very sophisticated for investors with higher balances.

Wealthfront also offers an ability to transfer existing assets and investments which will then be incorporated into the Wealthfront holdings. The platform also offers college savings plans and the ability for investors with more than $25,000 under management to draw on their holdings for a line of credit that will not impact their credit.

Wealthfront Fees

Flat 0.25% annual management fee applies to all accounts, with a minimum balance of $500 required.

Wealthfront Pros

Wealthfront provides value for higher net worth investors because it allows for the purchase of individual stocks, maximizing tax-loss harvesting.

The investment offerings of the company are slightly more sophisticated, giving investors more flexibility in making investment and tax planning decisions.

The company also allows users to sign up for its Path service and try out financial planning without funding an investment account.

Sign up with Wealthfront + Get $5,000 Managed for Free!

Wealthfront Cons

Wealthfront does require a minimum investment of $500.

Additionally, Wealthfront does not purchase fractional shares of ETFs, which means an investor's entire deposit cannot be invested. The service also holds a minimum cash balance equal to the predicted annual fees an investor is likely to owe over the course of a full year.

For an investor with a small account, this may add up to a significant portion of the initial deposit.

Betterment vs Wealthfront vs Personal Capital 

All three roboadvisors discussed above offer similar services – steady returns on capital investment with minimal input required from the user. Set-it-and-forget-it is a fair description for what it feels like to invest using Betterment, Wealthfront or Personal Capital.

  • Betterment offers the best bang for the buck for beginning investors, with limited fees and no account minimums.
  • Wealthfront does require a minimum $500 investment, but has fees in line with Betterment and offers more robust investment options.
  • For investors with more capital and a desire to work closely with an advisor, Personal Capital may be worth the higher fees.


betterment vs wealthfront vs personal capital
Article written by Edward Canty
Ed is a financial planner and personal finance enthusiast. At his day job, Ed helps clients plan for retirement, manage their investments, and navigate their tax situation. In his free time, Ed enjoys golfing, traveling, and wrenching on his old BMW.

Latest Posts

Power Your Investing

Choosing the right product and service is essential for your investing. Here are some of the tools and services to help your portfolio grow.
Stock Rover
From stock screening and charting, to investment research and portfolio construction, Stock Rover provides a robust all-in-one platform for the do it yourself investor.
Try Stock Rover
The smart money manager.
Betterment provides investment management and access to financial planners. Basic plans start at a 0.25% annual fee.
Try Betterment
Passively invest in private real estate deals with as little as $500. Fundrise allows you to own residential and commercial real estate across the U.S. starting at a 1% annual fee.
Try Fundrise
© Copyright 2018 - 2020 Investing Simple LLC. All Rights Reserved. Investing Simple is a financial publisher that does not offer any personal financial advice or advocate the purchase or sale of any security or investment for any specific individual. Members should be aware that investment markets have inherent risks, and past performance does not assure future results. Investing Simple has advertising relationships with some of the offers listed on this website. The information on Investing Simple could be different from what you find when visiting a third-party website. All products are presented without warranty. For more information, please read our full disclaimer.
Developed by Stallion Cognitive
Copy link