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Fundrise invests your money in private real estate deals via investment portfolios. Now anyone can get in on private real estate, not just the wealthy.
Written by Ed Canty, CFP® on August 23, 2021
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Fundrise vs Groundfloor 2023: Which Is Better?

*Investing Simple is affiliated with Fundrise and we may earn commissions if you click on a Fundrise link*

Real estate can be an extremely valuable asset in a well-balanced portfolio. Over the last few years, new investing regulations have allowed new real estate investing platforms to emerge.

This has been primarily through crowdfunding, which is the idea that multiple investors pool their money together in order to participate in deals that they couldn't normally participate in on their own.

Crowdfunded real estate investing has allowed everyday investors to gain access to private residential and commercial real estate investments. In this article, we are going to compare two popular real estate investing platforms, Fundrise vs Groundfloor.

Best Real Estate Platforms

Fundrise real estate investing platform$10 Minimum, Private Commercial Real Estate PortfoliosView Investments
Groundfloor real estate investing platform$10 Minimum, Short Term Real Estate Debt InvestmentsView Investments
Arrived Logo New Small$100 Minimum, Buy Rental Property SharesView Investments
Realty Mogul real estate crowdfunding site$1,000 Minimum, Private Commercial Real Estate PortfoliosView Investments
roofstockMarketplace, Buy/Sell Single Family Rental PropertiesView Investments

Fundrise vs. Groundfloor: The Basics

Fundrise is a real estate investing platform initially founded in 2010 and launched in 2012. The Washington D.C.-based company set out to make investing in real estate easier and more accessible to the average investor and has grown quickly since then. The platform now has over 150,000 active investors and has participated in over $5 billion in assets transacted.

Originally launched in 2013 and headquartered in Atlanta, Groundfloor takes a slightly different approach to real estate investing. Instead of offering equity in real estate investments, Groundfloor focuses on providing short-term, high-yield real estate debt. The company now has over $100,000 active users and over $1 billion in invested assets

Fundrise vs Groundfloor: Summary

  • Fundrise is a crowdfunded real estate platform where investors get equity
  • Groundfloor offers short term real estate debt instruments
  • Fundrise offers flexibility to choose high appreciation or high-income properties
  • Groundfloor is primarily for single and multi-family homes
  • Both Groundfloor and Fundrise have a minimum account balance of just $10
  • Fundrise required 60 days notice before withdrawing funds
  • Both Fundrise and Groundfloor cannot guarantee fund redemption at a given time. Real estate is an illiquid asset class!
  • Fundrise charges a fee of 1%
  • Groundfloor does not charge fees to investors, only to borrowers
Investment FocusResidential, CommercialLoans for fix-and-flips
Requires AccreditationNoNo
Minimum Investment$10$10
Secondary MarketNoNo
IRA InvestingYesYes
Dividend ReinvestmentYesNo
Best forNovice to expert investorsFix-and-flip investors

What Is Fundrise?

fundrise, investing simple, review, real estate investing




Starting with Fundrise, this is a new investing platform that allows everyday investors to invest in private real estate projects. In the past, only high net worth investors had access to projects like this. Now under new investing regulations, Fundrise gives you the chance to invest in these deals. You have the ability to gain investment exposure to both commercial and residential real estate.

How Does Fundrise Work?

Fundrise is a crowdfunded real estate investing platform. Similar to real estate investment trusts or partnerships, all the investors pool their money together to purchase real estate assets. These assets then produce income and/or growth based on the principal investment. Historically, Fundrise has provided investors with a positive return on their portion of the investment over time.

Real estate traditionally has a high barrier to entry investment. Now platforms like Fundrise allow average retail investors to get exposure to this asset class. The Fundrise Starter Portfolio has a minimum account balance of $10.

Crowdfunded Free Training Shortcode (#11)

Crowdfunded Real Estate Free Training

We put together a free 30 minute video training that walks you through the entire process, step by step. This training will help you get up and running in no time at all.


Fundrise E-REIT & E-FUND

Fundrise takes a new approach to the traditional Real Estate Investment Trust (REIT) structure. The platform features an online portal making it easy to fund your account, check in on projects, and choose your portfolio. By using new investment regulations to their advantage, Fundrise gives investors access to commercial and residential real estate with a $10 minimum investment.

An eREIT will produce income for your portfolio in the form of dividends. You may earn dividends from the rent payments of the underlying apartment and commercial leases owned within the eREIT as well as interest payments from underlying real estate debt investments held by Fundrise.

An eFund is a partnership created by Fundrise to provide greater investment flexibility. Partnerships have the advantage of avoiding the double taxation of normal C-Corps. eFunds are built in a similar way to eREITs where there is a pool of real estate investments split into shares and sold to investors. Where eREITs are built to generate income, eFunds are geared towards growth.

The Fundrise platform offers a variety of benefits such as low account minimums and quarterly redemption periods. However, investors should understand the liquidity and time horizon of an investment in the Fundrise platform. Fundrise investments have no secondary market so there is no way to easily get out from under your investment, other than by the means of redemption.

Real Estate Projects

Fundrise offers plans to invest in different types of real estate. You can invest in income-producing rental properties or growth-oriented real estate developments. Fundrise offers different investment plans based on your investment goals. You can keep track of Fundrise real estate projects within your investment account. Fundrise will also notify you about major developments with their projects.

Fundrise has a main investment objective to generate revenue from income-producing properties as well as buying and selling real estate in thriving markets. As a Fundrise investor, you can choose whether you want to be in a growth-oriented portfolio or income-oriented portfolio. Investors receive income from rental payments and proceeds from flips in the form of dividend payments or distributions. In exchange, Fundrise collects a 1% fee as the investment manager.

It is important to understand that Fundrise is a private real estate investment.  You can only buy and sell Fundrise eREITs and eFUNDs on the Fundrise platform. They are not publicly traded on a stock exchange like a publicly-traded REIT.

Fundrise Investment Options And Portfolios

Fundrise allows you to choose from dozens of real estate portfolios based on your risk and investment goals. Some portfolios aim for cash flow and others focus on the growth of the underlying assets.

Your access to these portfolios will be determined by your account level. Fundrise has four account levels: starter, core, advanced, and premium. Your account level is based on how much cash you have invested on the Fundrise platform.

Fundrise Starter Account

The Fundrise Starter Portfolio is for new investors who would like to give Fundrise a shot. The minimum account requirement is only $10 to begin investing. This portfolio consists of 50% growth and 50% income-oriented holdings. If you want to upgrade to a higher-level plan down the road, it is completely free!

Fundrise Basic Account

The Fundrise Basic Portfolio invests in the Starter Portfolio like the Starter Account. But with the Basic account, investors have the added capability of investing via an IRA. You can also create and manage personal investment goals. The minimum to invest in the Basic account is $1,000.

Fundrise Core Account

You must invest $5,000 with Fundrise to reach the core account level. With a core account you are able to choose from three different portfolios: supplemental income, balanced investing, and long-term growth.

Supplemental Income

First, we have the Fundrise Supplemental Income Portfolio. This portfolio holds income-producing real estate. Investors will earn returns primarily through dividends from cash flow producing real estate and through owning debt on real estate. Dividends are generated through rental and interest payments in proportion to your share of the fund.

Balanced Investing

The Fundrise Balanced Investing Portfolio offers a blend of 50% growth and 50% income-oriented investments. The balanced investing portfolio invests in a blend of eREITs and eFunds offered by Fundrise. The goal of this portfolio is a balance of income-producing real estate and real estate that is appreciating in value.

This portfolio is very similar to the starter portfolio except in this portfolio you have exposure to more projects.

Long Term Growth

Finally, we have the Fundrise Long Term Growth Portfolio. The goal of this portfolio is to generate returns primarily from asset appreciation. This portfolio aims to purchase high growth potential real estate and generate returns mostly from the sale of the underlying properties. This includes buying property and performing renovations in order to sell the asset for a profit later.

Investors in this portfolio should have a longer time horizon because building and renovating these projects to sell will take years.

Fundrise Advanced Account

To reach an advanced account, you must invest $10,000 with Fundrise.

With an advanced account, you gain access to significantly more options with regard to your investment selection. Instead of being restricted to 3 portfolios, you are able to choose from a number of market-specific eFunds as well as take advantage of Plus Plans.

Additionally, you'll get diversification across 80+ projects instead of only 10-40 projects on the core account level.

Plus Plans

Plus Plans are variations on the three core plans that provide for greater flexibility and the ability to pursue more advanced real estate investing strategies. This involves utilizing some tax advantages specific to real estate like opportunity zones and 1031 Exchanges.

With these plans, you'll be investing in eFunds as well as eREITS. On the Core and Starter account levels, you'll be investing exclusively in eREITs. This is important because eREITs generate dividends whereas eFunds generate income.

The tax rates for income are generally higher than the tax rates for dividends. Therefore, if you decide to invest in eFunds you'll want to make sure you understand what the tax consequences will be.

Market-Specific e-Funds

Another option you'll have within the advanced account level will be focusing your investments on specific markets.

Currently, the only two major markets offered are Washington DC and Los Angeles. Fundrise offers an eFund for both of these areas and if you're particularly bullish on either of these areas you can direct a significant portion of your investments to these eFunds.

Both funds have an appreciation objective and are focused on both constructing new properties in these areas and buying distressed properties, fixing them up, renting them out, and selling them off.

Fundrise Premium Account

Investors must have $100,000 invested with Fundrise in order to have a premium account.

The perks of a premium account are currently limited to having access to Fundrise's investments team. This essentially means that you can book a call with their real estate experts whenever you want and ask questions about your investments.

In the future, it is likely that Fundrise will offer additional perks and benefits to premium users so stay tuned for updates!

Fundrise Investment Liquidity

Fundrise uses the funds you invest to purchase real estate. For this reason, there is a 60 day waiting period for withdrawing funds. There are also quarterly redemption periods when you can withdraw your funds.

This is why it is important to understand what you are investing in when you invest with Fundrise. Investors should aim for a long-term investment of at least a 5-year time horizon when investing with Fundrise. This Real estate investment is not highly liquid and may not be for everyone!

It is important that investors understand that liquidity and distributions are never a guarantee.

Fundrise Historical Returns

Click here to see updated Fundrise returns.

Fundrise Fees

Fundrise charges a fee of 1% per year. They do not charge any other hidden fees and there is no front load fee with Fundrise. The returns shown above are the returns after Fundrise collects the 1% fee.

Pros Of Investing With Fundrise

  • The minimum to invest with the Starter Portfolio is $10.
  • Small retail investors are able to access private real estate investments.
  • Fundrise has a transparent fee of 1% per year.
  • This investment allows you to earn compound interest, with the option of automatically reinvesting quarterly dividends using a drip (Dividend Reinvestment Plan).
  • Fundrise does not have a minimum net worth or income requirement like most private investment funds do.
  • This is a 100% passive real estate investment.
  • Fundrise gives you diversified exposure to real estate.
  • Fundrise supports retirement accounts.

Cons Of Investing With Fundrise

  • Liquidity is never guaranteed. During a downturn, liquidity may not be available as many investors will rush to sell and buyers may be few and far between.
  • Distributions (dividends) are never guaranteed.
  • Distributions (dividends) are taxed as ordinary income rather than capital gain rates.
  • The platform has a limited track record of four years and not a long investment history.

Fundrise: The Bottom Line

Fundrise may be a great platform for passive investors who are looking to gain access to private real estate markets. The Fundrise platform may also be a good option for investors who are looking to diversify asset classes.

In addition, you can automate your dividend reinvestment plan, allowing compound interest to build up in your account.

In most cases, Fundrise is best for investors with a minimum 5 year time horizon. Real estate is not a highly liquid investment and inexperienced investors need to take this into consideration. While Fundrise does offer a 90-day satisfaction guarantee, you should not invest if you have a short-term investing mentality.

What is Groundfloor?

Groundfloor is a crowdfunded real estate investing platform specializing in loans for single and multi-family housing projects. Their goal is to purchase homes in need of work, repair and update the house, then later sell it for a profit. Overall Groundfloor projects are shorter-term investments compared to other real estate investing platforms. Groundfloor loans have returned 10% annually according to Groundfloor.

You can choose from a variety of different loans on the Groundfloor platform, allowing you to choose specific projects and identify loan grades for that project. Loans are typically short-term, 6 to 12 months. 

The Groundfloor platform is available to non-accredited investors with a minimum investment of $10. This may be a good platform for someone who is looking to loan money to make a return on quick flip real estate deals. Groundfloor does all its own due diligence for the loans offered on its platform. You can also choose your risk based on the loan grade for each specific project.

How Does Groundfloor Work?

Groundfloor will fund a project through crowdfunded loans from a group of investors. Once the deal has reached its full funding potential, Groundfloor will take a loan origination fee and close the deal. Over the next 6 to 12 months the borrower will fix and repair the property. Then Groundfloor will aim to sell the property for a gain, giving back the investors principal and interest from the proceeds.

how does groundfloor work

When investors are funding loans on the Groundfloor platform, they are purchasing debt securities called Limited Resource Obligations (LRO) from Groundfloor. Each LRO is tied to the specific project you are investing in. The LRO performance and payout structure is based on the terms of the deal with the borrower.

Groundfloor Loans

When a borrower is looking to renovate a real estate project and needs a loan they will contact Groundfloor. At this point, Groundfloor will analyze the project and complete the due diligence to see if it is a potentially profitable project. If Groundfloor likes the project, they will underwrite the loan and try to attract lenders by offering the project on their platform.

The loans offered on the Groundfloor platform vary by grade based on the expected rate of return and risk of the project. Groundfloor grades loans from A to G with A considered less risky and G grades offering the highest potential returns but carrying the most risk.

The loan grade structure is based on a variety of factors such as location, borrower commitment, skin in the game, lien position, and other factors. All loans on Groundfloor are secured by the underlying real estate itself. In most of the deals, Groundfloor will have the senior lien position in the case of a default.

Investment Liquidity

Groundfloor loans have no secondary market where investors can resell their investments. Investors need to understand this is not a highly liquid investment. In the case the investor needs their principal investment back, they will have to wait until project completion.

Groundfloor Features

Investments: Debt investments for real estate fix and flip projects

Fees: No fees for investors

Accredited Investors: Not limited to accredited investors

Minimum Investment: $10

Groundfloor Pros

  • Low Minimum Investment: Investors can get started with a $10 minimum investment.
  • Open to More Investors: Not limited to accredited investors.
  • Fix and Flip investment strategy in a relatively passive format.
  • Diversification with small micro-investments.
  • No fees for investors: Borrowers will pay interest to Groundfloor for the loans they borrow.

Groundfloor Cons

  • Control: You have no control over the projects and how they progress.
  • Lending Risks: LROs can carry significant risks, investors may not be able to liquidate and get out from under their investment.
  • Debt Investments only: Unlike other crowdfunded real estate investing platforms that allow you to invest in equity, Groundfloor only offers debt investments.

Fundrise vs Groundfloor: Final Thoughts

When comparing Fundrise vs Groundfloor both are crowdfunded real estate investing platforms, but their similarities pretty much end there.

Fundrise allows you to invest in a variety of prebuilt portfolios, offering debt, equity, and preferred equity investments with a minimum investment of $10. While Groundfloor allows you to invest in a variety of different real estate loan grades within your portfolio starting at a $10 minimum investment.

Fundrise offers investors a way to invest in real estate along with a dividend reinvestment option which will allow your investment to be more passive in nature. Fundrise equity investments are typically 5 years in term. Groundfloor has short-term debt investments which are typically a 1-year term or less. When a real estate note in Groundfloor matures, investors will need to manually reinvest their proceeds to keep their money invested at all times.

Fees are clear with Fundrise, which charges a 1% annual management fee for finding, constructing, and managing the deals offered on the platform. There are also deal origination fees that can add up to 2% depending on the deal. Groundfloor charges no fees to investors, rather, those looking to take a loan from Groundfloor will pay interest to borrow money on the platform.

Both platforms offer the ability to invest using retirement assets, allowing investors to defer or avoid taxation on their gains. This can provide an effective way for investors to diversify a portion of their retirement assets out of the stock market.

Article written by Ed Canty, CFP®
Ed is a CERTIFIED FINANCIAL PLANNER™. At his day job, Ed helps clients plan for retirement, manage their investments, and navigate their tax situation. In his free time, Ed enjoys golfing, traveling, fishing, and wrenching on his old car.

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