Written by Cari Scribner on September 14, 2020
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How Does Betterment Work?

Betterment is a popular robo-advisor and investing app designed to help you expand your net worth through cash management and guided investing. The platform also lets people open retirement accounts with tax advantages, such as traditional and Roth IRAs.

Because they select the investments for you, based on your current finances and longer-term goals, Betterment is best for passive investors. These are people who are not looking to actively day trade and ride the highs and lows of the stock market.

Some of Betterment’s key features include:

How Betterment Works

One of Betterment’s key operating principles is to help people set up portfolios based on their specific goals. This could be anything from a dream vacation to a down payment on a house or their child’s college education.

You set the goal and they will help you get there.

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1. Questionnaire

When you sign on with Betterment, you will fill out a questionnaire quizzing you about these goals.

Betterment will also take a look at your financial history and current status when you sync your outside accounts.

According to Betterment, even if you don't open accounts with them, they will offer advice on your existing outside accounts as they help you compile your full financial picture.

2. Risk Tolerance

Based on the information they collect, they will also take into consideration your risk tolerance, which defines the scope of your investments. Some investors are willing to ride the roller coaster in the daily changes in the market. Others take a more conservative approach.

Once Betterment gathers all this information, they will design a portfolio within your risk tolerance to help you reach your goals.

3. Betterment Portfolios

Betterment offers Exchange Traded Funds (ETFs) in 12 asset classes set up to match your risk tolerance and your specific goals.

Below are some examples of Betterment ETFs:

  • U.S Total Stock Market
  • International Developed Market Stocks
  • International Emerging Market Stocks
  • U.S. High Quality Bonds
  • U.S. Municipal Bonds
  • U.S. Inflation-Protected Bonds

You can also be more hands-on with the ‘flexible portfolios’ approach letting you change the amount in a specific ETF.

4. Automatic Rebalancing

As with other robo-advisers, Betterment will rebalance your account periodically when your portfolio strays from its original goal.

This will make sure your financial hopes and dreams are always on track. When they rebalance, the company will also buy fractional shares, which are portions of a full share, so you will know that every dollar is invested.

Betterment Fees

The checking and savings accounts are free of any fees. The investment side, however, has an annual asset management fee.

Robo-Investing

The Betterment Digital plan does not carry an account minimum, but they do charge 0.25% of assets under management per year.

Betterment Premium adds unlimited phone access to Certified Financial Planners for a 0.40% fee. They do not have minimum balance requirements across the majority of their accounts. However, if you opt into the Premium plan, there is a $100,000 minimum.

They do not charge any trading fees, and don’t earn revenue from any funds they select for your portfolio.

Checking Account

You will not pay monthly account fees, maintenance fees, or withdrawal fees on your Betterment checking account.

In addition, they will reimburse all your ATM fees worldwide including the Visa 1% transaction fee on foreign transactions, purchases, and ATM transactions.

Cash Reserve

If you open a Cash Reserve account, Betterment will not charge any fees on your account balance. They only receive compensation from banks associated with the program.

Showing off the betterment UI

How Does Betterment Compare To Other Financial Companies?

Betterment compares well to similar investing and cash management platforms.

Here are two reasons why:

  1. They are a fiduciary required to act in your best interests not those of financial institutions like banks or the companies in their ETFs. They avoid conflicts of interest. For instance, they do not build their own funds and then recommend them to Betterment customers if it's not suitable for their long-term goals and risk tolerance.
  2. They help you manage the full spectrum of your money together in one place with very transparent fees.

In a nutshell, Betterment is a relatively user-friendly platform for people who want to have an investment portfolio set up for them. When you fill out the questionnaire, it will help you define your short and longer-term goals, which is always smart to do at any stage of your life.

However, if you are seeking an investment package tailored to your specific needs, you will need a steep minimum of $100,000 and pay a higher percentage for personal advice from the experts.

Keep Reading:

How Does Betterment Work?
Article written by Cari Scribner
Cari Scribner is a career journalist with 20 year’s experience writing for newspapers and magazines. Now a freelance writer, she is also a published fiction writer with more than 15 short stories in literary mags. She recently completed a novel that is on the desk for consideration at two publishing houses. She lives with her two small dogs, Miloh and Lucy, in Upstate NY.

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