Online brokers come in many different shapes and sizes. With so many different options available online today, it can be hard to choose which one is right for you.
Novice investors often have a tough time navigating through all of the providers available and determining which is best. Two of the more popular options are Betterment and TD Ameritrade.
We're going to be taking a close look at the features, fees, and pros and cons of TD Ameritrade vs Betterment. By the end of this article, you'll be able to determine which platform is going to best meet your specific needs.
Betterment is a robo-advisor that was built to automate the investing process for its users. Instead of picking and choosing individual stocks and ETFs, you tell the platform what your goals and investment timeline are and they do the heavy lifting.
TD Ameritrade is very much a hands-on platform. You are picking and choosing all of your investments and will need more investment knowledge to navigate the platform. If you are looking for a sophisticated trading platform, this is also something that shines through with TD.
Both apps allow investors to get up and running in the stock market. However, their approaches differ significantly and they are both targeted at very different subsets of people. Here is our in-depth comparison of Betterment vs TD Ameritrade.
|Fees||0.25% - 0.40%||$0|
|Account Types||Taxable, Retirement, Joint, Trust||Taxable, Margin, Retirement, Joint, Custodial, 529 Plan, Trust|
|Best For||Hands-Off Investors||Hands-On Traders|Brokerage Promotion Link Get Up To 5 FREE Stocks Download 1 Free Stock ($3-$225) For Opening Account Download 2 Free Stocks ($3-$300) For Opening Account, 3 Free Stocks ($7-$3,000) When You Make 1st Deposit Download Free $30-$500 Bonus For Depositing/Transferring $1,000-$50,000+ Download 1 Free Stock Slice ($3-$300) When You Invest $1+ Download Free $10 Bonus When You Invest $5+ Download
TD Ameritrade is an online broker that offers stock, ETF, and options trading on a world-renowned trading platform called ThinkorSwim. While maintaining low costs is 0ne of TD's main interests, its features do not fail to impress. We'll get into some of its features later on but first, let's take a look at TD Ameritrade's mission statement to gain a better understanding of the company's goals.
TD Ameritrade's mission is for all of its users to be financially free. This mission is reflected in their actions as well. As the saying goes, actions speak louder than words, and TD Ameritrade has acted in the best interest of its users by supplying them with some of the best features in the brokerage industry.
The features of TD Ameritrade truly make the online broker a favorite among many people. Remaining competitively priced, TD Ameritrade offers a handful of unique tools on its trading platform to optimize the experience for all of its users.
TD Ameritrade's mobile app has all of the features of its website, giving you access to all the tools you need in the palm of your hand. Compatible on both Android and IOS devices, you can download the TD Ameritrade app completely free of charge! Look at equity research, check your trade history, make trades, and so much more on the TD Ameritrade app!
And if one app wasn't enough, TD Ameritrade created a second that mimics its ThinkorSwim trading platform. The ThinkorSwim trading platform was created for active traders to utilize graphing tools and technical analysis to help map out trades. You can access the ThinkorSwim platform on Windows, Mac, or through the app.
This platform gives traders the ability to practice technical stock analysis and make informed trades. From stock charts to vast amounts of research, ThinkorSwim is one of the most well-known trading platforms for good reason.
If you have any familiarity with investing, you probably have heard of dividends. If you haven't, here's a quick summary. Companies have the option to pay their shareholders cash dividends on a per-share basis. These dividends can be used in one of two ways.
Firstly, you can decide to take your dividends and pocket them, or you can reinvest those dividends back into the company. Not all brokers offer this reinvestment program, but for those interested, TD does!
It can be a hassle to always remember to invest free cash after dividends hit your account. Luckily, you can elect to reinvest all of your dividends back into your dividend stock through TD's Dividend Reinvestment Program! This feature is perfect for those who have a long time horizon and are looking to dollar-cost average their way into investments.
TD Ameritrade does its best to keep fees low for its users. Nevertheless, you should still be aware of some fees that the broker charges if you are interested in opening an account. Here are some of the main fees you should be aware of.
I mentioned that TD Ameritrade offers $0 commissions on stocks and ETFs, but options are a little different. Options are bought and sold on a per-contract basis, and TD Ameritrade's fee for options is $0.65 per contract. While this fee is still competitive with some other online brokers, it's something to consider if you are interested in trading through TD Ameritrade.
Margin trading involves borrowing money from your broker to invest with. When you choose to do this, you have to pay interest on the funds you borrow until you repay the money.
The effective rate for margin below $10,000 on TD Ameritrade is 9.50% versus margin between $250,000 and $499,999's rate of 7.50%. The interest rate that you pay on margin scales downward as your margin number increases.
In general, beginners will do their best to stay away from margin as it brings significantly more risk to investing.
Betterment doubles as an online broker and financial advisor, with its motto to "make more of your money." They are set up as a traditional robo-advisor which means they are an all-in-one solution for automating your investing.
You won't be personally buying individual stocks and ETFs on the platform, instead, you'll fill out a questionnaire on your risk tolerance and investing goals, and Betterment will build a portfolio that matches your personal situation. In the past, people had to pay a financial advisor a hefty fee for this service, but Betterment has made this level of care accessible to a wider audience at a much lower price.
Spending, saving, investing, and retiring is made that much easier when using Betterment's service through the various features and initiatives the company has taken.
Betterment's features are seemingly endless. From saving to investing, Betterment delivers. Let's start by covering one of Betterment's most well-regarded features, its mobile app.
Instead of picking and choosing your investments as you would on TD, Betterment takes care of this for you. When you sign up for an account, you fill out an initial questionnaire. This questionnaire assesses your goals, time horizon, and risk tolerance.
With this information, Betterment is able to build a portfolio to help you reach your goals. From there, you can just set up automatic deposits and sit back knowing that your money is working for you. The robo-advisor will invest your money as it comes available.
One of the most attractive features of Betterment is its tax-loss harvesting or TLH+. This is essentially the process of strategically realizing investment losses in your portfolio in order to offset any gains otherwise reported as income.
In the past, you needed a financial advisor to spot these opportunities for you. But today, Betterment is able to fully automate this process.
For many investors, this tax savings alone will more than cover the cost of Betterment. In fact, in a study the company ran, it was found that their typical user could see a 0.6% increased return as a result. This more than makes up for the cost of either of their plans.
Betterment offers a checking account and debit card for users of its services. There are no fees associated with Betterment Checking, and you can receive cash-back rewards for using it! With Betterment Checking you can feel safe and secure, especially considering the company is secured under the Federal Deposit Insurance Corporation just like other traditional banks.
The FDIC is a depository agency that secures up to $250,000 of your cash in a bank account. Because Betterment checking accounts have FDIC insurance, you can feel safe depositing your hard-earned cash into a Betterment checking account!
However, your investments with Betterment will not be FDIC insured. This is because the FDIC only insures bank accounts and not investment accounts. Your investments will be covered by SIPC insurance which is essentially the investment account equivalent.
You can earn 6x the average saving account interest through Betterment's Cash Reserve! Yielding 0.4% APY, Betterment outshines many other brokers (including TD Ameritrade) with its savings interest program. If you constantly have extra cash laying around in your savings account, Betterment may help you edge out inflation a bit!
Betterment's fees vary depending on what features you are interested in accessing. Here is a breakdown of the three plans that Betterment offers to its users to paint a clearer picture.
The no-fee plan lets you open up a Betterment account with no excess fees. With a $0 minimum balance, a no-fee checking account, ATM fee reimbursement, and FDIC insurance up to $250k, you will gain access to Betterment's banking services. This plan does not allow you to invest on the Betterment platform.
This pricing plan will cost you 0.25% of your account balance annually. Again, with no account minimums, this may be a great choice for those who have smaller accounts. This pricing plan gives you access to all of the features aforementioned with the addition of Betterment's investing options and tax-incentivized services.
The most expensive pricing option for Betterment is its 0.40% annual fee and $100,000 account minimum. This plan lets you use all of Betterment's features with the exchange of Betterment charging $4 per $1000 in your account annually. You will gain access to a team of CFP® professionals to work with individually on this tier. The plan may be a great deal for some people considering that traditional financial advisors cost upward of 1% per year.
TD Ameritrade and Betterment are two of the most popular brokers on the market right now. In my opinion, you can't go wrong with either. It really depends on what you individually are looking for in an online broker.
If you are looking for a way to automate your investing and a high-yielding savings account, Betterment may be a better option for you. If instead, you are looking to make trades through your broker and are interested in a tactical trading platform, TD Ameritrade may be best for you.
It all comes down to what you want and we cannot make that determination for you! We hope that this information acts as a roadmap as you choose your online broker. And remember, there is no wrong choice. Assess your goals and make the choice that suits your tastes and preferences best.