Competition is heating up between different investing apps on the market. People always on the hunt for the best and most reliable platform to invest their money. But with a number of platforms having similarities, it is quite challenging to decide where to invest.
Most of us have smartphones, and it is a lot easier to invest your money now due to investing apps. These apps have made it easier than ever before to begin investing in the stock market and growing your money.
In this article, we will compare the similarities and differences between Betterment and Robinhood.
Betterment is a low fee robo-advisor that passively manages your money for you. You simply fill out a questionnaire and they build a custom portfolio for you.
Robinhood is a commission free stock trading app that is popular among millennials. You are in the drivers seat, meaning you pick and choose all of your investments.
|Management Fee||0.25% Digital, 0.40% Premium||None|
|Account Types||Taxable, Retirement, Trust, Joint, Business, Checking, Savings||Taxable, Margin, Checking, Savings|
|Tax Loss Harvesting||Yes||No|
|Best For||Passive, Long Term Investing||Beginner Traders|
Betterment and Robinhood are two very different types of investing platforms.
Betterment offers managed accounts with low fees. It provides prebuilt portfolios that are automatically rebalanced for an annual fee of 0.25% to 0.40%. Robinhood allows self-directed investors to buy and sell individual stocks and ETFs commission free as well as options and cryptocurrencies.
Betterment takes the best investing strategies and makes them even better with the proper guidance and smart tax technology. It is a great platform for new investors and beginners who don’t know how to manage their investments. Betterment’s passive investment strategy helps you to make the most of the financial markets without all the know how.
You just have to deposit the money into your account and let the Betterment do the rest of the work. One huge benefit to working with Betterment over a traditional financial advisor is the low minimums. For most financial advisors, you need tens of thousands of dollars to work with them. Betterment has a $0 minimum to open an account.
According to your investment goals, Betterment will build your portfolio. It will help you to decide how much to invest on the initial level and how much for the ongoing basis to reach your target goals. They will also provide you with tools that make the portfolio management process completely passive.
All you do is set your goals, fund the account and that is it! You can continue contributing money on a weekly or monthly basis if you wish.
Betterment takes the guesswork out of building a well diversified investment portfolio. Based on your age, goals and risk tolerance, they will create a portfolio for you. This consists of low fee index funds that passively invest in the bond and stock market. They use high quality funds from Vanguard and BlackRock.
They will rebalance your portfolio for you automatically as the markets change and as you get closer to your goals. If you invest with a brokerage like Robinhood, you will not have any rebalancing features to make use of. It will be up to you to build and design a portfolio while making adjustments to allocations over time.
Betterment takes into account your age, goals and risk tolerance. They use an algorithm to figure out what your ideal portfolio is. Once this is determined, you simply passively invest money into the portfolio. You can do this manually or on a weekly/monthly basis on a recurring schedule.
If you take advantage of the cash management features, Betterment offers a great feature called two-way sweep. Essentially, this links your checking account with your Betterment online savings account which has a higher APY. Betterment keeps track of your spending and sweeps your extra cash into your savings account, where you are earning higher interest.
If your checking account balance runs low, Betterment will do the reverse of this and sweep your money from savings back into your checking account. They will send you alerts before initiating a sweep, that way you can cancel it if you do not want to move the money. The advantage here is that the majority of your money will be in your savings account where you are earning higher interest.
Betterment is a great platform for retirement investing with accounts like the Roth IRA.
They offer a variety of different retirement accounts as well as retirement planning tools. You can link your non-Betterment accounts to get a snapshot of your finances all in one place. Beyond that, Betterment collects this data and creates a model for what your retirement will look like. Based on historical returns of the stock and bond market, they create a projection of your retirement income.
These tools allow you to keep track of all of your financial accounts as well as determine whether or not you are on track to meet your retirement goals.
One huge advantage to investing with Betterment is the tax loss harvesting feature. Betterment will sell a security that has experienced a loss and purchase a similar asset to replace it. This allows you to recognize a capital loss. This loss can be used to offset capital gains from your investments.
All Betterment accounts are able to take advantage of this 100% automated feature.
One core difference between Betterment and Robinhood is that Betterment charges an annual asset management fee. This is a percentage of your total investment. Robinhood does not charge an asset management fee or trading commissions. On the other hand, they also do not offer any investment portfolios.
Even if you do not have the Premium plan, you can get personalized financial advice. If you are planning to retire, buy a home, have a baby or other similar scenarios, Betterment sells advice packages for this.
These advice packages range from $199 to $299.
Beyond the investment service, Betterment offers an online savings and checking account. This is a great option if you are looking to make the most of your uninvested cash. Betterment aims to be a one stop shop for all things related to your finances. The investment, checking and savings accounts all integrate together.
You can choose to use them all, or you can use each one as a standalone product.
Betterment charges an annual fee of 0.25% for the Digital plan.
To get personal access to financial professionals, you need to have Betterment Premium. As mentioned before, this plan requires a minimum investment of $100,000. You have unlimited access to financial professionals and they will give you guidance on investments outside of Betterment. This plan has an annual fee of 0.40%.
Robinhood has made it a goal to create the most beginner friendly investing app out there. We would say they have done a great job at this. For complete beginners, this is the easiest app to get started with. They have invested a lot of money in user experience, so this is a very sleek and easy to use app.
Buying and selling stocks and other assets is simple. After creating an account, here are the steps:
It is that easy to buy and sell stocks, ETFs, cryptos and options with Robinhood! The best part is, it is 100% commission free. You don't pay any money to Robinhood in order to place trades. Robinhood does make money, just in ways outside of charging commissions to customers.
One of the key differences between Betterment and Robinhood is the investments. With Betterment, your money is automatically invested in a portfolio of ETFs. These funds hold stocks and bonds. You cannot pick and choose what you invest in.
With Robinhood, you are in the drivers seat. You can pick exactly what you want to invest in. One downside, however, is that Robinhood does not offer any prebuilt portfolios or portfolio guidance. You are on your own, for better or for worse.
With Robinhood, you can trade the following commission free:
This is the basic taxable brokerage account. They do not offer retirement accounts, custodial accounts or other types currently.
Robinhood Gold is the premium offering from Robinhood which costs $5 per month. If you use this service, you can get a margin account where you are investing with borrowed money. You will pay margin interest on the amount you borrow on top of the $5 fee to Robinhood for Gold. This also gives you access to a number of useful features, outlined below.
This brokerage also offers a cash management account. This is a high yield online savings account. They will also be rolling out a checking account down the road. Currently, there is a waitlist for this feature.
Just like other brokerages, Robinhood has jumped on the bandwagon of offering fractional shares. You can invest in shares of stocks and ETFs on the app in $1 increments instead of purchasing whole shares. This makes them competitive with other apps like M1 Finance.
The basic Robinhood platform is 100% free with no commissions. If you are looking for a bit more, Robinhood Gold might be for you. At a cost of $5 per month, you get the following features:
There are no trading commissions whatsoever.
Robinhood charge a standard $75 outgoing account transfer fee, but other brokers may also charge this, so that’s not unusual. This is the fee when you transfer your investment to another account. There is no fee for transferring your money to the bank or selling your investments.
Robinhood charges 5$ per month for gold, but it’s optional. It provides you with deeper access to the analytics as well as margin.
At the end of the day, these are two very different platforms. Robinhood is geared towards new investors who want to invest in individual stocks, ETFs options and cryptocurrencies. Betterment is meant for long term investors who want a well diversified portfolio without having to actively manage it.
If you want to trade individual stocks, Robinhood is your best bet. That is because Betterment does not support individual stocks.
If you want to passively invest for the long term, consider Betterment. They have a wide array of tools for long term, passive investing. Robinhood does not offer prebuilt portfolios, rebalancing, retirement accounts or anything like that.
You may decide to use both! Robinhood is great for individual stock purchasing and Betterment is great for long term/retirement investing.
*$1,000,000 in FDIC insurance is a goal and not a guarantee. Betterment uses 4 member banks to hold cash deposits. Each bank covers $250,000 in FDIC insurance, but it is not guaranteed your account will be spread across these 4 banks proportionately.