Fundrise vs Vanguard REIT

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Fundrise vs vanguard best real estate investing platform

Fundrise is a new investing platform that allows everyday investors to invest in private commercial and residential real estate projects. People have been investing in traditional publicly traded and private REITs since their invention in the 1960’s. Today, over 70 million people in the US alone invest in REITs. Fundrise has taken a new approach to the traditional REIT structure with the introduction of the eREIT. In this article, we will be outlining the differences between the Fundrise eREITs and the traditional public and non traded REITs.

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What Is A REIT?

A Real Estate Investment Trust (REIT) is a company that purchases real estate assets and then issues thousands or millions of shares of the company to investors. This gives retail investors the ability to invest in real estate investments they may not have been able to before often due to high costs or exclusivity of the investment. REITs can give you exposure to real estate that you would not typically be able to buy directly. For example, consider American Tower Corporation. This is a REIT that owns cell towers. Your average investor would not be able to go out and buy a cell tower, but it is possible through a REIT.

REITs are attractive investments because of the relatively high dividend yields along with the ability to provide passive exposure to real estate. In order to be classified as a REIT, at least 90% of the taxable income needs to be passed along to shareholders in the form of dividends. REITs allow investors to gain diversified exposure to thousands of real estate assets throughout the world. Before the invention of the REIT, investors would have to purchase real estate themselves or in syndicates, which were limited to wealthy and accredited investors. REITs have opened up real estate markets to common everyday investors, providing more liquidity and an explosion of investment into real estate.

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Publicly Traded REITs vs Non-Traded REITs

There are two core types of real estate investment trusts, publicly traded REITs and non traded REITs. Most of us are familiar with publicly traded REITs, these are investments that trade on public security exchanges and offered to everyday investors.
Non traded REITs are investments that are bought and sold privately. This means you must have a buyer or seller willing to conduct a transaction to provide liquidity as there is no secondary market.

Non traded REITs are less common because of their exclusivity, liquidity, and often high front end load fees. Front end load fees are commissions you pay to brokers on the purchase of your investment. Non traded REITs have an advantage of gaining exposure to private real estate and offering higher distributions, on average, than publicly traded REITs. Another advantage is that non traded REITs are less correlated to the overall stock market, as they are not traded on an exchange. Publicly traded REITs also hold liquidity premiums, making them more expensive compared to non traded REITs.

What Is A Fundrise eREIT?

Fundrise has created a new investment called the eREIT, which is a non traded REIT offered on the platform. eREITs are unique to Fundrise and offer a number of benefits that are not typically offered by a traditional non traded REIT or publicly traded REIT.

Fundrise released many of its eREITs over the last few years under a new provision of Regulation A. This new provision in the Securities Act allows unaccredited investors to purchase up to $5 million worth of a security over a 12 month period. This new provision has allowed platforms like Fundrise to emerge, creating more investment opportunities and a new concept to the non traded REIT structure.

In the United States, to be an accredited investor you need to have a net worth of $1,000,000 or more excluding your primary residence or an income of at least $200,000 for the last two years. In the past, these accredited investors were the only ones that had the ability to invest in these private real estate investments.

Fundrise is allowing investors to access a new investment called an eREIT.
Fundrise eREIT

Fundrise eREIT VS Publicly Traded REIT

Publicly traded REITs trade on a major exchange like the NYSE or the NASDAQ. These investments change hands just like stocks, and as a result the performance of the asset is heavily correlated with the overall stock market. Publicly traded REITs are very similar to a dividend stock.

If you have done your research, you have come across the Vanguard Real Estate Index Fund. This is a low fee publicly traded REIT that gives you exposure to a diversified collection of real estate. This REIT has an expense ratio of 0.26% compared to the 1% fee associated with Fundrise. Is this Vanguard REIT a better investment? Let’s take a look at the performance of these investments over the last four years.

Historical performance of the Fundrise crowdfunded real estate investing platform.

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Historical performance of the Vanguard REIT VNQ.
Vanguard Real Estate Index Fund Historical Performance

In 2014, the Vanguard REIT significantly outperformed Fundrise. However, each year thereafter Fundrise has had significantly better performance than the Vanguard REIT.

One con with investing with Fundrise mentioned in our full review is the limited operating history. We only have four years of returns to go off of, and that is not a large sample size. It is certainly possible that Fundrise will continue to outperform the Vanguard REIT, but they cannot guarantee returns.

It is important to understand the difference between Fundrise and other publicly traded real estate investments like this Vanguard REIT. Fundrise is a unique real estate investment, where most traditional REITs contain real estate that has already been purchased. Fundrise takes a venture capital approach where they are constantly purchasing and selling real estate assets and debt. This unique approach could give Fundrise an edge.

Fundrise eREIT VS Traditional Non Traded REIT

Fundrise eREITs offer a variety of features not typically seen in traditional non traded REITs. These features are:

  1. Quarterly Liquidity – Though Fundrise does not guarantee liquidity, they offer quarterly redemption periods following a 60 day notice for withdrawing funds. This is not typically available through traditional REITs. If you are looking for a highly liquid investment, this would be a publicly traded REIT.
  2. Direct Distribution – Fundrise offers eREITs directly to investors, without going through an investment bank or middle man. This saves a considerable amount of money for the investor as you are not paying any fees or mark ups.
  3. Low Investment Minimums – The starter portfolio has a minimum investment of $500 and the advanced plans have a minimum investment of $1,000. This is significantly lower than most other non traded REITs which often have minimum investment requirements of $10,000 or more.
  4. Low Fee Structure – One of the greatest strengths of the eREITs offered on the Fundrise platform is the low fee structure. Fundrise charges a 1% annual fee to manage your investment. This is considerably lower than most traditional REITs.

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What Are The Different Fundrise eREITs?

East Coast eREIT

This eREIT focuses on purchasing commercial real estate equity and debt along the East Coast of the US. This is primarily in Massachusetts, New York, New Jersey, North Carolina, South Carolina, Georgia, Florida, as well as Washington D.C. and Philadelphia, PA. Investments in this eREIT focus on fixed rates of return and assets that have a high potential for value creation. This includes assets that have high potential for redevelopment, brand new ground up projects, and income producing debt.

Fundrise East Coast eREIT.
Growth of a $10,000 investment in the East Coast eREIT

Heartland eREIT

This eREIT focuses on acquisition of real estate in the Midwest of the US. Specifically, Houston, Dallas, Chicago, and Denver metro areas. This eREIT invests primarily in real estate debt and equity investments, that will provide fixed rates of return as well as aiming for long term value creation.

Fundrise Heartland eREIT.
Growth of a $10,000 investment in the Heartland eREIT

West Coast eREIT

This eREIT focuses on debt and equity commercial real estate investments in the West Coast region of the US with a focus on certain cities and metro areas. Specific cities include Los Angeles, San Francisco, San Diego, Seattle, and Portland. This strategy focuses on renovation and value adding opportunities for redevelopment, as well as investing in completely new development projects.

Fundrise West Coast eREIT.
Growth of a $10,000 investment in the West Coast eREIT

Income eREIT

The primary objective of this eREIT is cash flow generation from purchasing real estate debt on commercial properties. This eREIT focuses on real estate in urban areas where there is limit of the supply and high demand. The income eREIT follows the strategy of acquiring smaller assets that fall out of the scope of larger investment banks.

Fundrise Income eREIT.
Growth of a $10,000 investment in the Income eREIT

Income eREIT II

The objective of this eREIT is cash flow generation. Most of the investments in this eREIT are commercial real estate assets along with commercial real estate debt. This eREIT purchases senior to mezzanine level debt, which can be converted into equity in the asset or company at a later date.

Growth eREIT

This eREIT focuses on acquisition of commercial real estate assets with a goal of value appreciation over time. The growth eREIT looks for opportunities in affordable housing complexes. This eREIT also aims to buy properties below their replacement cost. The growth eREIT is also taking advantage of historic low interest rates by financing it’s acquisitions using long term fixed rate loans.

Fundrise Growth eREIT.
Growth of a $10,000 investment in the Growth eREIT

Growth eREIT II

This eREIT is for asset appreciation and long term growth. Primarily investing in commercial real estate properties, this growth eREIT attempts to purchase assets that fall outside the scope of larger institutional investors. Growth eREITs look for long term asset growth over time.

Fundrise vs Vanguard REIT: The Verdict

With so many different eREIT options offered by Fundrise, investors can gain diversified exposure to different types and locations of real estate. By leveraging technology, Fundrise has taken a new approach to the non traded REIT. Fundrise gives people an opportunity to participate in private real estate at a fraction of the historic cost along with providing investment portfolios that fit the specific time horizon and investment objectives of the investor.

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There are countless ways to invest in real estate. Fundrise and Vanguard REITs are just two of the many options. These may not be the best fit for you based on what you are looking for out of the investment. Check out our comprehensive guide on real estate investing to learn more and explore other avenues!


Ryan Scribner is an entrepreneur who has created a thriving business around this, primarily through six-figure affiliate marketing. He has helped thousands of people create large affiliate marketing businesses using solely YouTube.

  • I think they are also different in that I can deduct my contributions to Vanguard in my taxes, but I cannot do that with my Fundrise, right?

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