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Written by Sam Pennington on November 19, 2021
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Fundrise vs Vanguard REIT (VNQ) 2024: Which Is Better?

This is a paid endorsement of Fundrise, we earn a commission if you decide to invest with Fundrise.

Fundrise is a crowdfunding platform that gives everyday investors the ability to invest in private commercial and residential real estate for as little as $10. While this platform is only about a decade old, the concept of passively investing in real estate is not. People have been investing in traditional publicly traded and private REITs since their invention in the 1960’s.

Today, over 145 million people in the US alone invest in REITs.

Fundrise has taken a new approach to the traditional REIT structure with the introduction of the eREIT. One of the most popular providers of these traditional REIT investments is Vanguard.

In fact, VNQ is one of the most popular REITs available on the market today!

In this article, we will be comparing the "new school" investment, Fundrise, to the "old school" investment, Vanguard REITs.

If you prefer watching instead, check out or video on this topic below!

Fundrise vs Vanguard: Summary

  • Fundrise is a newer crowdfunded real estate platform offered to both non-accredited and accredited investors
  • Vanguard is a pioneer low-cost fund provider and perhaps best known for low-cost index funds
  • Fundrise has a more consistent return history with less volatility year over year
  • Vanguard has a emphasis on low fees, with a 0.12% expense ratio on the VNQ real estate ETF
  • Fundrise has a 1% annual fee for managing your portfolio and managing the real estate assets themselves
  • Fundrise has less liquidity when compared to Vanguard funds. There are quarterly redemption periods, but also early redemption fees if you sell your investment early.
  • Vanguard has no fee for buying or selling the VNQ ETF, which is offered on a variety of brokerage platforms. The focus for VNQ is investing in real estate assets that provide both income and growth
  • Fundrise offers a variety of real estate portfolios that are concentrated on growth, income, or balanced portfolios
Minimum Investment$10Cost Of 1 Share
Publicly TradedNoYes
Private Real Estate InvestmentYesNo
Stock Market CorrelationLowHigh
Panic SellingNoYes
Suspended RedemptionPossibleNot Possible
Best ForLong Term Investors (5+ Years)Short Term Investors Who Value Liquidity

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What Is A REIT?

A Real Estate Investment Trust (REIT) is a company that purchases real estate assets and then issues thousands or millions of shares of the company to investors. This gives retail investors the ability to invest in real estate investments they may not have been able to before often due to high costs or exclusivity of the investment.

REITs can allow you to invest in real estate that you would not typically be able to buy directly. For example, consider American Tower Corporation. This is a REIT that owns cell towers. Your average investor would not be able to go out and buy a cell tower, but it is possible through a REIT.

REITs are attractive investments because of the relatively high dividend yields along with the ability to provide passive exposure to real estate.

In order to be classified as a REIT, at least 90% of the taxable income needs to be passed along to shareholders in the form of dividends. REITs allow investors to gain diversified exposure to thousands of real estate assets throughout the world.

Before the invention of the REIT, investors would have to purchase real estate themselves or in syndicates, which were limited to wealthy and accredited investors. REITs have opened up real estate markets to common everyday investors, providing more liquidity and an explosion of investment into real estate.

Publicly Traded REITs vs Non-Traded REITs

There are two core types of real estate investment trusts; publicly-traded REITs and non-traded REITs.

Most of us are familiar with publicly-traded REITs, these are investments that trade on public security exchanges and are offered to everyday investors.

Non-traded REITs are investments that are bought and sold privately. This means you must have a buyer or seller willing to conduct a transaction to provide liquidity as there is no secondary market. These REITs are less common because of their exclusivity, liquidity and often high front-end load fees.

Front-end load fees are commissions you pay to brokers on the purchase of your investment.

So, why do investors buy these REITs? Non-traded REITs have the advantage of giving you exposure to private real estate and offering higher distributions, on average, than publicly-traded REITs.

Another advantage is that non traded REITs are less correlated to the overall stock market, as they are not traded on an exchange.

Publicly traded REITs also hold liquidity premiums, making them more expensive compared to non traded REITs.

What Is A Fundrise eREIT?

Fundrise has created a new investment called the eREIT, which is a non-traded REIT offered on the platform.

eREITs are unique to Fundrise, and they offer a number of benefits that are not typically offered by a traditional non traded REIT or publicly traded REIT.

Fundrise released many of its eREITs over the last few years under a new provision of Regulation A.

This new provision in the securities act allows unaccredited investors to purchase up to $5 million worth of a security over a 12 month period. This new provision has allowed crowdfunded real estate platforms like Fundrise to emerge, creating more investment opportunities and a new concept to the non traded REIT structure.

Before this change in regulation, you had to be an accredited investor to invest in private real estate deals like this.

In the United States, to be an accredited investor you need to have a net worth of $1,000,000 or more excluding your primary residence or an income of at least $200,000 for the last two years. In the past, these accredited investors were the only ones that had the ability to invest in these private real estate investments.

fundrise ereit

Fundrise eREIT vs Publicly Traded REIT

Publicly traded REITs trade on a major exchange like the NYSE or the NASDAQ.

These investments change hands just like stocks, and as a result, the performance of the asset is heavily correlated with the overall stock market.

Publicly traded REITs are very similar to dividend stocks.

If you have done your research, you have come across the Vanguard Real Estate Index Fund.

This is a low fee REIT that gives you exposure to a diverse collection of real estate. This REIT has an expense ratio of 0.26% compared to the 1% fee associated with Fundrise.

Is this Vanguard REIT a better investment?

It is important to understand the difference between Fundrise and other publicly traded real estate investments like this Vanguard REIT. Fundrise is a unique real estate investment, where most traditional REITs contain real estate that has already been purchased. A major advantage of investing with VNQ is that you are able to sell your position whenever you need. With Fundrise eREITs, you will not be able to pull out your money until a certain period of time passes.

With an eREIT you're able to access a growing portfolio of real estate projects by pooling your money with other investors. Then Fundrise is able to scout out new deals and add them to the portfolio.

Let’s take a look at the performance of these investments over the last few years.

Fundrise vs Vanguard Historical Returns

Here are the returns from the Vanguard VNQ REIT over the last 5 years compared to the returns of Fundrise.

  • In 2014, VNQ returned 30.4% while Fundrise returned 12.3%
  • For 2015, VNQ returned 2.4% while Fundrise returned 12.4%
  • In 2016, VNQ returned 8.5% while Fundrise returned 8.8%
  • For 2017, VNQ returned 5.0% while Fundrise returned 10.6%
  • In 2018, VNQ returned -6.0% while Fundrise returned 8.8%
  • For 2019, VNQ returned 28.9% while Fundrise returned 9.2%
  • For 2020, VNQ returned -4.7% while Fundrise returned 7.3%
  • For 2021, VNQ returned 40.4% while Fundrise returned 23.0%

In 2014, 2019, and 2021, the Vanguard REIT significantly outperformed Fundrise.

However, in 5 out of 8 years, Fundrise saw greater performance. Additionally, Fundrise performance has seen moer steady and consistent results over time. 

One con with investing with Fundrise mentioned in our full review is the limited operating history. We only have a few years of returns to go off of, and that is not a large amount of data.

It is certainly possible that Fundrise will continue to outperform the Vanguard REIT, but they cannot guarantee returns.

Fundrise eREIT vs Traditional Non Traded REIT

Fundrise takes a venture capital approach where they are constantly purchasing and selling real estate assets and debt. This unique approach could give Fundrise an edge in terms of returns.

Fundrise eREITs offer a variety of features not typically seen in traditional non-traded REITs.

These features include:

  1. Quarterly Liquidity - Though Fundrise does not guarantee liquidity, they offer quarterly redemption periods following a 60-day notice for withdrawing funds. This is not typically available through traditional REITs. If you are looking for a highly liquid investment, this would be a publicly-traded REIT.
  2. Direct Distribution - Fundrise offers eREITs directly to investors, without going through an investment bank or middle man. This saves a considerable amount of money for the investor as you are not paying any fees or markups.
  3. Low Investment Minimums - The starter portfolio has a minimum investment of $10 and the advanced plans have a minimum investment starting at $1,000. This is significantly lower than most other non traded REITs which often have minimum investment requirements of $10,000 or more.
  4. Low Fee Structure - One of the greatest strengths of the eREITs offered on the Fundrise platform is the low fee structure. Fundrise charges a 1% annual fee to manage your investment. This is considerably lower than most traditional REITs.

What Are The Different Fundrise eREITs?

East Coast eREIT

This eREIT focuses on purchasing commercial real estate equity and debt along the East Coast of the US.

This is primarily in Massachusetts, New York, New Jersey, North Carolina, South Carolina, Georgia, Florida, as well as Washington D.C. and Philadelphia, PA. Investments in this eREIT focus on fixed rates of return and assets that have a high potential for value creation.

This includes assets that have high potential for redevelopment, brand new ground up projects, and income producing debt.

Heartland eREIT

This eREIT focuses on acquisition of real estate in the Midwest of the US.

Specifically, Houston, Dallas, Chicago, and Denver metro areas. This eREIT invests primarily in real estate debt and equity investments, that will provide fixed rates of return as well as aiming for long term value creation.

West Coast eREIT

This eREIT focuses on debt and equity commercial real estate investments in the West Coast region of the US with a focus on certain cities and metro areas.

Specific cities include Los Angeles, San Francisco, San Diego, Seattle, and Portland. This strategy focuses on renovation and value adding opportunities for redevelopment, as well as investing in completely new development projects.

Income eREIT

The primary objective of this eREIT is cash flow generation from purchasing real estate debt on commercial properties.

This eREIT focuses on real estate in urban areas where there is limit of the supply and high demand. The income eREIT follows the strategy of acquiring smaller assets that fall out of the scope of larger investment banks.

Growth eREIT

This eREIT focuses on acquisition of commercial real estate assets with a goal of value appreciation over time.

The growth eREIT looks for opportunities in affordable housing complexes. This eREIT also aims to buy properties below their replacement cost. The growth eREIT is also taking advantage of historically low interest rates by financing its acquisitions using long-term fixed-rate loans.

The Verdict: Fundrise vs Vanguard

With so many different investment options offered by Fundrise, investors can buy into different types of real estate in all kinds of locations. By leveraging technology, Fundrise has taken a new approach to the non-traded REIT.

Thanks to changes in legislation, average everyday investors now have access to an investment that was traditionally reserved for accredited investors only.

While we don't have a lot of operating history to go off of, aside from 2014, from 2015 to 2022 the returns from Fundrise typically exceeded the returns of the Vanguard VNQ REIT. 

However, investors need to be familiar with the liquidity of Fundrise before investing. Since this is a private real estate investment, there is no secondary market. Fundrise has a quarterly redemption period, but they cannot guarantee liquidity. You should only invest if you are comfortable with this liquidity and have a minimum time horizon of 5 years.

Article written by Sam Pennington
Sam is a personal finance writer. While in college, he dedicated his spare time to learning about personal finance, investing, and real estate. Sam currently works as a business analyst for one of the top food manufacturers in the world.

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