Investing Simple Logo
Menu
Acorns LogoAcorns Logo
Get A $15 Bonus From Acorns!
Sign up with Acorns, deposit as little as $5 and get a $15 bonus! It takes 3 minutes to sign up with Acorns and claim this bonus.
Webull free stock promotion
Get Up To 5 Free Stocks From Webull
Open a new Webull brokerage account today and deposit any amount of money to receive 5 free stocks. Webull offers commission free stock, ETF, option and crypto trading.
Written by Logan Robison on December 18, 2022
Category: 
FTC Disclosure

13 Best Entrepreneurship Books For Beginners In 2023

Going out on your own and starting a business is a challenging undertaking.

Thankfully, one of the most popular types of books out there is entrepreneurs sharing their business journey and lessons.

This can make it a lot easier for you, as they have faced many of the same challenges on the journey you are about to embark on.

So, here's the best entrepreneurship books for beginners to learn from the trail blazers before you.

1. The Lean Startup by Eric Ries

The Lean Startup

"The Lean Startup" is a book written by Eric Ries that presents a new approach to entrepreneurship and business innovation.

The main concept of the book is the "lean startup method," which emphasizes the importance of continuous iteration and experimentation in the development of a successful business.

The book argues that traditional business models, which rely on long-term planning and the development of detailed business plans, are no longer effective in a rapidly changing business environment.

Instead, Ries advocates for a "build-measure-learn" approach, in which businesses rapidly develop and test prototypes of their products or services in order to gather valuable data and feedback. This approach allows businesses to quickly identify what is and is not working, and to pivot or make changes as needed in order to achieve their goals.

Another key concept in the book is the "minimum viable product," or MVP.

The MVP is the simplest version of a product or service that can be developed and tested in order to gather the maximum amount of learning with the least amount of effort. By focusing on the MVP and continuously iterating and improving upon it, businesses can avoid the pitfalls of "feature creep" and stay focused on what is most important for their customers.

"The Lean Startup" also covers topics such as how to create a culture of innovation within a company, how to measure progress and success, and how to effectively manage and allocate resources.

Check the price of The Lean Startup on Amazon here!

2. Rework by Jason Fried and David Heinemeier

Rework

"Rework" is a book written by Jason Fried and David Heinemeier Hansson, the founders of the software company Basecamp.

The book presents a counterintuitive and unconventional approach to business. This is through challenging many of the traditional assumptions and practices that are commonly held in the business world.

One of the main themes of the book is the idea that working harder and longer is not necessarily the key to success.

Fried and Hansson argue that "real work" is about making thoughtful decisions and taking action, rather than simply putting in long hours. They also encourage businesses to focus on doing fewer things, but doing them well, rather than trying to be everything to everyone.

Another key concept in the book is the idea of "permissionless innovation."

This refers to the idea that businesses should not need permission from anyone to innovate and try new things. According to Fried and Hansson, this means rejecting the traditional business model of seeking out investors and seeking approval from higher-ups before making changes.

Instead, businesses should be free to take risks and make mistakes, as this is often how the most innovative and successful ideas are developed.

Other topics covered in "Rework" include how to effectively manage and delegate tasks, how to create a positive company culture, and how to use the internet and technology to reach and connect with customers.

Check the price of Rework on Amazon here!

3. The $100 Startup by Chris Guillebeau

The $100 Startup

"The $100 Startup" is a book written by Chris Guillebeau that presents a new approach to entrepreneurship and starting a business on a small budget.

The book is based on the idea that anyone can start a successful business with just $100 and a little bit of creativity.

One of the main concepts in the book is the idea of finding a "micro-niche," or a small, specific market that is not being served by larger businesses.

By focusing on a micro-niche, it is possible to create a product or service that meets the unique needs of this market and establish a foothold in the market without facing much competition.

Another key concept in the book is the idea of using the internet and social media to reach and connect with customers. Guillebeau argues that the internet has made it easier than ever to reach a global audience and build a customer base.

"The $100 Startup" also covers topics such as how to generate ideas for a business, how to create a business plan, and how to effectively market and sell a product or service.

This book provides a practical and actionable guide for anyone looking to start a business on a tight budget.

Check the price of The $100 Startup on Amazon here!

4. Zero to One by Blake Masters and Peter Thiel

Zero to One

"Zero to One" is a book written by Peter Thiel, co-founder of PayPal and Palantir Technologies.

In the book, Thiel presents a new approach to entrepreneurship and innovation, arguing that the key to building a successful business is to create something new and valuable that has not yet existed, rather than simply competing in an existing market.

One of the main concepts in the book is the idea of "vertical progress," or the creation of new technologies and industries that have the potential to change the world.

Thiel argues that these types of businesses, which he calls "monopolies," have the potential to generate massive profits and drive economic growth.

In contrast, businesses that simply compete in existing markets, or what Thiel calls "horizontal progress," are more likely to face intense competition and struggle to achieve long-term success.

Another key concept in the book is the importance of "secrets."

Thiel argues that businesses should be constantly searching for secrets that others do not know, and that these secrets can be the key to creating a successful business.

These secrets can take many forms, such as a unique technology, a new way of solving a problem, or an untapped market opportunity.

"Zero to One" also covers topics such as how to effectively build and scale a business, how to create a strong company culture, and how to think about the long-term future of a business.

Overall, the book provides a thought-provoking and unconventional perspective on entrepreneurship and innovation.

Check the price of Zero to One on Amazon here!

5. The E-Myth Revisited by Michael Gerber

The E Myth Business Book

"The E-Myth Revisited" is a book written by Michael Gerber that presents a new approach to small business ownership and entrepreneurship.

The book argues that the traditional model of small business ownership, in which an individual starts a business in order to be their own boss and do things their own way, is fundamentally flawed.

Instead, Gerber argues that small businesses should be run like franchises. This means with clear systems and processes in place to ensure consistent and reliable results.

One of the main concepts in the book is the idea of the "entrepreneurial myth," which refers to the belief that starting and running a small business is simply a matter of working hard and doing things oneself.

Gerber argues that this myth is dangerous because it leads small business owners to get bogged down in the day-to-day operations of their businesses.

Instead, they should be focusing on the bigger picture and building a strong foundation for long-term success.

"The E-Myth Revisited" also covers topics such as how to effectively delegate tasks and responsibilities, how to set and achieve long-term goals, and how to build a strong team.

Check the price of The E-Myth Revisited on Amazon here!

6. The Art of the Start by Guy Kawasaki

The Art of the Start

"The Art of the Start" is a book written by Guy Kawasaki that presents a practical guide for entrepreneurs and business leaders looking to start a new venture.

The book covers a wide range of topics related to starting and growing a business. This includes how to generate ideas, how to create a business plan, and how to effectively market and sell a product or service.

One of the main concepts in the book is the idea of "10/20/30 rule," which refers to the idea that a business pitch should be 10 slides, last no more than 20 minutes, and use a font size of no less than 30 points.

According to Kawasaki, this rule helps to keep pitches focused, concise, and easy to understand. 

Another key concept in the book is the idea of the "elevator pitch," which refers to a brief and compelling summary of a business idea that can be delivered in the time it takes to ride an elevator.

Kawasaki argues that every entrepreneur should be able to clearly and concisely communicate the value of their business idea, and that the elevator pitch is an essential tool for doing so.

Check the price of The Art of the Start on Amazon here!

7. Start with Why by Simon Sinek

Start with Why

"Start with Why" is a book written by Simon Sinek that presents a new approach to leadership and business strategy.

The book is based on the idea that the most successful leaders and organizations are those that start with a clear purpose or "why." This purpose should be the driving force behind all of their actions and decisions.

One of the main concepts in the book is the idea of the "Golden Circle," which refers to the three key elements of any business or organization:

  1. Why it exists.
  2. How it does what it does.
  3. What it does.

Another key concept in the book is the idea of "inspired leadership," or the ability to inspire and motivate others to take action.

Sinek argues that the most effective leaders are those who are able to clearly communicate their "why" and inspire others to believe in the same purpose. He also suggests that inspired leaders are able to create a sense of trust and loyalty within their organizations, which can lead to long-term success.

"Start with Why" also covers topics such as how to effectively communicate a vision and inspire others, how to create a strong company culture, and how to build a successful team.

Check the price of Start with Why on Amazon here!

8. Thinking, Fast and Slow by Daniel Kahneman

Thinking Fast and Slow

"Thinking, Fast and Slow" is a book written by Daniel Kahneman that presents a new framework for understanding how the human mind works and how we make decisions.

The book is based on the idea that there are two distinct systems of thought at work in the human brain: "System 1" and "System 2."

  1. System 1 is fast, automatic, and emotional, and is responsible for our initial gut reactions and automatic responses to stimuli.
  2. System 2 is slower, more deliberate, and logical, and is responsible for more complex thought processes such as problem-solving and decision-making.

One of the main concepts in the book is the idea of "cognitive biases," or systematic errors in thinking that can lead us to make irrational or biased decisions.

Another key concept in the book is the idea of "heuristics," or mental shortcuts that we use to make decisions quickly and efficiently.

While these heuristics can be useful in many situations, Kahneman argues that they can also lead us to make biased or irrational decisions.

"Thinking, Fast and Slow" also covers topics such as how to make better decisions, how to avoid common pitfalls in thinking, and how to effectively communicate ideas and persuade others.

Overall, the book provides a thought-provoking and accessible guide to how the human mind works and how we can make better decisions.

Check the price of Thinking, Fast and Slow on Amazon here!

9. Profit First by Mike Michalowicz

Profit First

"Profit First" is a book written by Mike Michalowicz that presents a new approach to managing and growing a business.

The book is based on the idea that most businesses focus on generating revenue and growing as quickly as possible, but often neglect to prioritize profit.

According to Michalowicz, this is a major mistake, as profit is the lifeblood of any business and is necessary for long-term success.

One of the main concepts in the book is the idea of the "Profit First" system, which involves setting aside a specific percentage of each sale as profit before paying any other expenses.

"Profit First" also covers topics such as how to create a budget, how to effectively manage cash flow, and how to price products and services.

Check the price of Profit First on Amazon here!

10. Shoe Dog by Phil Knight

Shoe Dog

"Shoe Dog" is a memoir written by Phil Knight, the co-founder and former CEO of Nike.

In the book, Knight tells the story of how he started Nike in the 1960s and grew it into one of the most successful and well-known brands in the world.

One of the main themes of the book is the idea of perseverance and resilience in the face of challenges and setbacks.

Knight discusses the many obstacles he faced as he built Nike, including financial struggles, legal battles, and intense competition, and how he was able to overcome these challenges and keep the company moving forward.

Another key theme in the book is the importance of innovation and creativity in business.

Knight discusses the various ways in which Nike was able to differentiate itself from its competitors and stay ahead of the curve, such as by introducing new technologies and designs and by taking risks and trying new things.

"Shoe Dog" also covers topics such as the early history of Nike, Knight's personal and professional relationships, and the inner workings of the company. 

Check the price of Shoe Dog on Amazon here!

11. The Founder's Dilemma's by Noam Wasserman

The Founder's Dilemmas

"The Founder's Dilemmas" is a book written by Noam Wasserman that presents a new framework for understanding the challenges founders face as they grow their businesses.

The book is based on the idea that founders face a series of "dilemmas," or difficult trade-offs and choices, that can have a significant impact on the long-term success of their businesses.

One of the main concepts in the book is the idea of the "founder's dilemma," which refers to the trade-offs that founders must make between short-term and long-term goals, between control and ownership, and between personal and professional goals.

Wasserman argues that these dilemmas are inherent to the process of building a business and that founders must carefully consider the trade-offs.

Another key concept in the book is the idea of the "founding team," or the group of individuals who come together to start and grow a business.

Wasserman discusses the various challenges and dynamics that can arise within a founding team, and how these can impact the long-term success of the business. He also offers practical advice for founders on how to effectively build and manage a founding team.

"The Founder's Dilemmas" also covers topics such as how to raise funding, how to negotiate equity splits, and how to manage the transition from a startup to a larger organization. 

Check the price of The Founder's Dilemma's on Amazon here!

12. Purple Cow by Seth Godin

Purple Cow

"Purple Cow" is a book written by Seth Godin that presents a new approach to marketing and business strategy.

The book is based on the idea that in today's crowded and oversaturated market, the most effective way to stand out and get noticed is to be remarkable, or to be a "purple cow."

One of the main concepts in the book is the idea of the "sneezers," or the people who are most likely to spread the word about a product or service.

Godin argues that the key to building a successful business is to create something that is so remarkable that it elicits a "wow" response and inspires people to tell others about it.

In order to do this, businesses must be willing to take risks and be different, rather than simply following the same formula as everyone else.

Another key concept in the book is the idea of the "lighthouse," or a clear and compelling vision for what a business wants to achieve.

Godin argues that the most successful businesses are those that have a clear and inspiring vision, and that this vision should guide all of their actions and decisions.

Check the price of Purple Cow on Amazon here!

13. Measure What Matters by John Doerr

Measure What Matters

"Measure What Matters" is a book written by John Doerr that presents a new framework for setting and achieving goals, known as Objectives and Key Results (OKRs).

The book is based on the idea that effective goal-setting involves setting clear, measurable, and ambitious goals, and then regularly tracking progress towards those goal.

Another key concept in the book is the idea of "stretch" goals, or goals that are challenging but achievable.

Doerr argues that stretch goals are essential for driving innovation and growth, and that they should be a key component of any goal-setting process.

"Measure What Matters" also covers topics such as how to effectively communicate and align goals across an organization, how to use data and metrics to track progress, and how to overcome common barriers to goal achievement.

This book provides a practical and actionable guide for anyone looking to set and achieve meaningful goals.

Check the price of Measure What Matters on Amazon here!

Conclusion

We hope you have enjoyed this curated list of helpful books for entrepreneurs. 

Depending on what stage you are at in the entrepreneurial journey, you may find some to be more helpful than others.

Article written by Logan Robison
Logan graduated with a degree in finance from Brigham Young University and currently works in merchandising for a large retailer. In his free time he loves to hike and camp with his wife and son. Logan is also heavily involved in real estate investing and owns properties in Utah and Arkansas.

Read more

Power Your Investing

Choosing the right product and service is essential for your investing. Here are some of the tools and services to help your portfolio grow.
Robinhood
Robinhood provides an easy-to-use free trading platform for beginner investors. Robinhood has $0 account minimums. Get a free stock when you open an account below.
Try Robinhood
M1 Finance
M1 Finance offers a free investing platform where users can build portfolios of stocks and ETFs. Users can also choose from a variety of pre-built portfolios offered for free.
Try M1 Finance
Fundrise
Passively invest in private real estate deals with as little as $10. Fundrise allows you to own residential and commercial real estate across the U.S. starting at a 1% annual fee.
Try Fundrise
Copyright © 2018 – 2023 Investing Simple LLC. All Rights Reserved.
Investing Simple is a financial publisher that does not offer any personal financial advice or advocate the purchase or sale of any security or investment for any specific individual. Members should be aware that investment markets have inherent risks, and past performance does not assure future results. Investing Simple has advertising relationships with some of the offers listed on this website. The information on Investing Simple could be different from what you find when visiting a third-party website. All products are presented without warranty. For more information, please read our full disclaimer.
Website managed by Stallion Cognitive™
magnifiermenuchevron-downcross-circlechevron-down-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram